W2O Group Creates Center @NewhouseSU

This morning Jim Weiss announced the opening of the W2O Group Center for Social Commerce with the S.I. Newhouse School of Public Communications. Here’s how it went.

  1. W2OGroup
    The Next Generation of Communications : Excited to announce Center for Social Commerce with @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL
    Fri, Nov 09 2012 05:13:48
  2. WeissWord
    Excited to announce the @W2OGroup Center for Social Commerce with @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL
    Fri, Nov 09 2012 05:34:15
  3. JennGottlieb
    Syracuse alum & @W2OGroup founder and CEO @Weissword announces Center for Social Commerce w/ @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL
    Fri, Nov 09 2012 05:36:59
  4. WCGWorld
    The Next Generation of Communications : @W2OGroup announces Center for Social Commerce with @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL
    Fri, Nov 09 2012 05:37:19
  5. In the morning he gave a few interviews about his $100,000 grant project.
  6. HillCommPR
    Students helping with the big @NewhouseSU and @w2ogroup announcement! #W2ONewhouse http://pic.twitter.com/AVDbRq5P
    Fri, Nov 09 2012 05:43:05
  7. At around 9am an e-mail was sent from PRSSA to “influential” tweeters at Syracuse University about a “W2O Group Social Media Contest” in which two people who follow @W2OGroup and tweet about the event will be chosen at random for two $50 gift cards. It seemed to be a pretty effective contest because most of the tweet were promotional and using language identical to their sample language.
  8. twist_mktg
    Announcing… The @W2OGroup Center for Social Commerce with @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL
    Fri, Nov 09 2012 06:20:39
  9. deannap09
    SO cool! @NewhouseSU new home of @W2OGroup Center for Social Commerce – preparing students for real world! #W2ONewhouse http://ow.ly/f9If3
    Fri, Nov 09 2012 06:21:05
  10. NewhouseSU
    @WeissWords of @W2OGroup preparing to give a presentation on Social Commerce and make an announcement #NHPRDay #W2ONewhouse
    Fri, Nov 09 2012 08:31:08
  11. SUPRSSA
    Jim Weiss of @w2ogroup #w2onewhouse #NHPRDay @NewhousePR http://pic.twitter.com/jm1PSEOn
    Fri, Nov 09 2012 08:31:40
  12. vbklyn
    Our own @WeissWord takes the stage for #W2ONewhouse #socialcommerce talk. @W2OGroup http://pic.twitter.com/DFSydKCg
    Fri, Nov 09 2012 08:34:13
  13. He began by discussing the importance of big data.
  14. NewhouseSU
    “Micro targeting powered by big data can make something really big happen.” – @weissword #NHPRDAY #W2ONewhouse
    Fri, Nov 09 2012 08:34:59
  15. NewhouseSU
    - @weissword calls Obama campaign “micro targeting on steroids” #NHPRDAY #W2ONewhouse
    Fri, Nov 09 2012 08:36:31
  16. NewhouseSU
    @WeissWord: Usung data is critical to doing communications jobs better #NHPRDAY #W2ONewhouse
    Fri, Nov 09 2012 08:38:30
  17. He then moved onto describing the changing media landscape.
  18. lysmiron
    @WeissWord discussing how we’ve changed the way we consume media: more online, more channels of receiving information #w2ONewhouse #NHPRDay
    Fri, Nov 09 2012 08:40:01
  19. Olivia_Farnham
    “Are you creating communication that can live on a device? Does it have impact on that device?” -Jim Weiss #W2ONewhouse #NHPRDay
    Fri, Nov 09 2012 08:41:16
  20. Olivia_Farnham
    Four drivers of change: Newsflow, human behavior, media consumption patterns, and the social footprint #W2ONewhouse @W2OGroup #NHPRDay
    Fri, Nov 09 2012 08:43:06
  21. Lfoti
    Awesome crowd in the Herg for @WeissWord announcement on Center for Social Commerce #W2ONewhouse @W2OGroup #NHPRDay http://pic.twitter.com/WyylBrFt
    Fri, Nov 09 2012 08:43:50
  22. zoeytopper
    Four drivers of change: newsflow, human behavior, consumption patterns and social footprint #w2onewhouse #NHPRDay http://pic.twitter.com/2sQQ07yy
    Fri, Nov 09 2012 08:46:53
  23. ..and finally came the unveiling of the new center.
  24. DR4WARD
    - @NewhouseSU @W2Ogroup = #W2ONewhouse Cntr for #SocialCommerce http://ow.ly/1Ptker #NHPRDay http://twitpic.com/bbr211
    Fri, Nov 09 2012 08:47:04
  25. He spoke about what PR professionals need to focus on and he specifically mentioned how people are more interested in photo and video than text-only press releases.
  26. NewhouseSU
    Stories must be told in different ways to succeed – words only won’t get far – people are visual learners #NHPRDAY #W2ONewhouse
    Fri, Nov 09 2012 08:50:49
  27. MelanieKussell
    65% of people believe they are visual learners- use video and pictures to tell stories @WeissWord #NHPRDAY #W2ONewhouse
    Fri, Nov 09 2012 08:50:12
  28. anmarino46
    News flow drivers: blogs, Twitter, FB wall, mainstream media and video #W2ONewhouse #NHPRDay
    Fri, Nov 09 2012 08:52:20
  29. He then discussed the change from having a ‘media list’ of 200 contact to targeting 5 whose content really reaches your target audience.
  30. KWVesty
    Do a ‘surround sound’ for the person you influence- look at who they influence and who influences them #W2ONewhouse
    Fri, Nov 09 2012 08:55:32
  31. SUPRSSA
    50 key people drive conversation about your brand – @weissworld #W2ONewhouse #NHPRDay @NewhousePR
    Fri, Nov 09 2012 08:53:24
  32. juancpedreira
    The evolution from advertising to storytizing…The ability to match passion and actiok with new content #W2ONewhouse
    Fri, Nov 09 2012 08:56:06
  33. MelanieKussell
    “@WeissWord #NHPRDAY #W2ONewhouse “what is cool about Newhouse is that it is a business school,don’t forget that”
    Fri, Nov 09 2012 09:00:56
  34. There was a lot of support for the center
  35. SUPRSSA
    The @W2OGroup Center for Social Commerce will help put our students ahead of the curve and the competition #W2ONewhouse #NHPRDay @NewhousePR
    Fri, Nov 09 2012 09:08:58
  36. But nobody had yet explained what the center will actually do.
  37. mmcleven
    Can someone explain exactly what it is? #W2ONewhouse #centerforsocialcommerce
    Fri, Nov 09 2012 09:08:03
  38. In the press release though, it says,
  39. This partnership will provide opportunities for Newhouse students and professors to rotate through the various W2O Group offices in San Francisco, Austin, Los Angeles, New York and London, interact with the firm’s clients, and learn from experts in analytics, digital, social, corporate, technology and research areas. In return, senior W2O Group leaders will guest lecture at Newhouse and work with the University’s faculty to create new courses and update existing ones.
  40. Weiss said the center opens now and that students would benefit but there doesn’t yet seem to be any concrete plans in place for lectures or other events that will benefit current students.
  41. Question period was short but there were some helpful answers.
  42. lysmiron
    “You learn more from failure. So I hope you fail. Fail fast and move on.” @WeissWord #w2ONewhouse #NHPRDay
    Fri, Nov 09 2012 09:17:31
  43. I asked given that Newhouse prides itself on being innovative and using a curriculum that meets the needs of the real world, if photography and videography should be required part of the curriculum for all PR students.
    Weiss answered with an unambiguous yes. He said despite some recent arguments about whether that should be left to advertising or creatives he said brands, including larger ones like Hersey need PR people to create visual content on a small budget, meaning it falls to public relations professionals.
About Geoff Campbell

Geoff Campbell is the Digital and Social Media Specialist at Friends' Central School.

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