The title of this post could have been “17 must-have metrics you need to be measuring that matter”. That’s the … More

If you know anything about paid digital advertising, you likely know Google accounts for the vast majority (78%) of US … More

I recently passed earned Google’s AdWords Display Certification. While Facebook leads in display advertising (and has its own ad platform … More

Most Google searches are on mobile devices. That’s been true for nearly two years now. That means, in addition to … More

I recently took the time to put my skills and knowledge to the test and passed the AdWords Video Advertising … More