Hi, I'm Geoff Campbell and I'm an Assistant Director of Marketing & Communications at American University.


(Nearly) One Year at American University

Promoted at American University

Starting work at American University

Finishing up at Friends’ Central

Content calendar for digital/social media publishing

Best social media monitoring tools for higher ed

Web design and images sizes for social media

What goes into a web/analytics report for higher ed?

KPIs for Higher Ed Admission Advertising

Recap: I made a WordPress Website last year

Responses to my article in CURRENTS (CASE’s Magazine)

Difference between placement and other ad targeting

Paid Digital Advertising for Higher Ed

Never Stop Learning – a non-developer at WordCamp US

Increasing (quality) organic search traffic

A recap of 2015

On creating a “brand voice”

Save Prospective Applicants from Hitting a Wall (Article)

HubSpot certification and the future of digital marketing

New test website

Extreme tagging for extreme reporting

I’m now HubSpot Certified

eduWeb Digital Summit #eduweb15 Recap

HubSpot Academy Inbound Certification

Twitter Cards now auto-expand on mobile

The difference between SEM and SEO (paid and organic search)

Advanced Certification in Video Advertising

Google Analytics Re-certification

Google Analytics 301 Course (LunaMetrics)

It never gets easier, you just get better

Reviewing HTML/CSS

The advancement of digital and social media campaign development and analysis

Retaking “Digital Analytics Fundamentals”

Google Tag Manager Course (Analytics Academy)

Google Analytics Beginners (Academy Courses)

Google AdWords (Re-) Certification!

Google Tag Manager for Cross Domain Tracking and more

Google Analytics Custom Segments for Schools

Adding Metadata to Optimize Web Content for Social

Using Campaign Tagging to Tackle Dark Social

Quaker Works alumni magazine is out!

The Benefits of Consuming a Balanced Media Diet

Evertrue Community App @FriendsCentral

Measuring the “Quality” of Videos

Thank you, CASE District II!

Flickr, Google Custom Search, AddThis Social Sharing and more!

Friends’ Council on Education Workshop

Web Goals for 2015

Never Stop Learning (CASE D2 Conference Scholarship)

Why Private Schools Should Dig Deeper into Analytics