Hi, I'm Geoff Campbell and I'm an Assistant Director of Marketing & Communications at American University.


Promoted at American University

Geoff Welcome AU

Starting work at American University

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Finishing up at Friends’ Central


Content calendar for digital/social media publishing


Best social media monitoring tools for higher ed

fcs importance of twitter cards

Web design and images sizes for social media

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What goes into a web/analytics report for higher ed?

key performance indicator

KPIs for Higher Ed Admission Advertising

building a wordpress site

Recap: I made a WordPress Website last year

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Responses to my article in CURRENTS (CASE’s Magazine)


Difference between placement and other ad targeting

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Paid Digital Advertising for Higher Ed


Never Stop Learning – a non-developer at WordCamp US

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Increasing (quality) organic search traffic


A recap of 2015

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On creating a “brand voice”


Save Prospective Applicants from Hitting a Wall (Article)

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HubSpot certification and the future of digital marketing


New test website


Extreme tagging for extreme reporting

Geoff Campbell HubSpot Certified

I’m now HubSpot Certified


eduWeb Digital Summit #eduweb15 Recap

Geoff Campbell Inbound Certified

HubSpot Academy Inbound Certification


Twitter Cards now auto-expand on mobile


The difference between SEM and SEO (paid and organic search)

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Advanced Certification in Video Advertising

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Google Analytics Re-certification

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Google Analytics 301 Course (LunaMetrics)


It never gets easier, you just get better

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Reviewing HTML/CSS

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The advancement of digital and social media campaign development and analysis

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Retaking “Digital Analytics Fundamentals”

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Google Tag Manager Course (Analytics Academy)

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Google Analytics Beginners (Academy Courses)

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Google AdWords (Re-) Certification!

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Google Tag Manager for Cross Domain Tracking and more

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Google Analytics Custom Segments for Schools


Adding Metadata to Optimize Web Content for Social

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Using Campaign Tagging to Tackle Dark Social


Quaker Works alumni magazine is out!

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The Benefits of Consuming a Balanced Media Diet

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Evertrue Community App @FriendsCentral


Measuring the “Quality” of Videos


Thank you, CASE District II!


Flickr, Google Custom Search, AddThis Social Sharing and more!


Friends’ Council on Education Workshop


Web Goals for 2015

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Never Stop Learning (CASE D2 Conference Scholarship)

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Why Private Schools Should Dig Deeper into Analytics


Video Marketing – What Private Schools need to learn from Higher Ed