Hi, I’m Geoff Campbell, Assistant Director of Enrollment Marketing Analytics & Strategies at Illinois Tech.

Posts

Enrollment Marketing at Illinois Tech

How to get a job in higher ed marketing

Enrollment Marketing Automation Case Study

Program-specific Google Analytics Dashboards

HubSpot certification and the future of digital marketing

What goes into a web/analytics report for higher ed?

The difference between placement and other ad targeting options

KPIs for Higher Ed Admission Advertising

AdWords Search Certification

AdWords Display Certification

AdWords Mobile Certification

AdWords Video Certification

Advanced AdWords Knowledge + Experience (LunaMetrics AdWords 201)

Poynter ACES Certificate in Editing

HubSpot Email Marketing Certification

Web and Social Media Writing for Higher Ed

Advanced Web Analytics for Higher Ed

content strategy by brain traffic

Content Strategy for Higher Ed Marketing Teams

(Nearly) One Year at American University

Paid Digital Advertising for Higher Ed

Promoted at American University

Starting work at American University

Finishing up at Friends’ Central

Content calendar for digital/social media publishing

Best social media monitoring tools for higher ed

Web design and images sizes for social media

Recap: I made a WordPress Website last year

Responses to my article in CURRENTS (CASE’s Magazine)

Never Stop Learning – a non-developer at WordCamp US

Increasing (quality) organic search traffic

A recap of 2015

On creating a “brand voice”

New test website

Extreme tagging for extreme reporting

I’m now HubSpot Certified

eduWeb Digital Summit #eduweb15 Recap

HubSpot Academy Inbound Certification

Twitter Cards now auto-expand on mobile

The difference between SEM and SEO (paid and organic search)

Advanced Certification in Video Advertising

Google Analytics Re-certification

Google Analytics 301 Course (LunaMetrics)

It never gets easier, you just get better

Reviewing HTML/CSS

The advancement of digital and social media campaign development and analysis

Retaking “Digital Analytics Fundamentals”

Google Tag Manager Course (Analytics Academy)

Google Analytics Beginners (Academy Courses)

Google AdWords (Re-) Certification!

Google Tag Manager for Cross Domain Tracking and more

Google Analytics Custom Segments for Schools

Adding Metadata to Optimize Web Content for Social

Using Campaign Tagging to Tackle Dark Social

Quaker Works alumni magazine is out!

The Benefits of Consuming a Balanced Media Diet

Evertrue Community App @FriendsCentral

Measuring the “Quality” of Videos

Thank you, CASE District II!

Flickr, Google Custom Search, AddThis Social Sharing and more!

Friends’ Council on Education Workshop

Web Goals for 2015

Never Stop Learning (CASE D2 Conference Scholarship)

Why Private Schools Should Dig Deeper into Analytics

Video Marketing – What Private Schools need to learn from Higher Ed

Improving the User Experience (friendscentral.org)

12 Weeks at Friends’ Central

CASE Twitter Chat (#CASESMC)

Starting at Friends’ Central School

Last day at Hebron Academy

Geoff Campbell Google Analytics Presentation

Google Analytics Presentation at Blackbaud K-12 (then WhippleHill) Conference

Professional Development

Represented Mount Allison at a college fair

“Welcome to Hebron” Video

Last Winter Pictures

Completed Google Analytics Platform Principles

HEBRON Magazine (Photos)

Video at Hebron

Guys & Dolls at Hebron

CASE District 1 Conference Scholarship

Newhouse Mobile Magazine Contest

Design Work at Hebron

Winter Photos from Hebron

Final Cut Pro X Certification

Final Cut Pro X Certification

The latest from Hebron, Maine

Photos from Hebron Academy

Hebron Academy

Starting at Hebron Academy

Finishing up at the University of Virginia

New Resume

Community Relations @ UVA

Geoff Campbell Skills and Experience

Geoff Campbell Prezi

PRSA CHE Twitter Stats

PRSA CHE 2013

Character-driven Story

Quick Update

Armory Square Photos

Armory Square Photos

Newhouse School Bootcamp

Master’s Bootcamp at the Newhouse School

Tablet Magazine Competition

Tablet Magazine Design Competition

College Campus Photos

Higher Ed / College Campus Photos

Geoff Campbell

Consistency – (GeoffBCampbell)

Hire Me (Higher Ed Social Media Manager)