Hi, I'm Geoff Campbell and I'm an Assistant Director of Marketing & Communications at American University.

Posts

Program-specific Google Analytics Dashboards

HubSpot certification and the future of digital marketing

Save Prospective Applicants from Hitting a Wall (Article)

What goes into a web/analytics report for higher ed?

The difference between placement and other ad targeting options

KPIs for Higher Ed Admission Advertising

AdWords Search Certification

AdWords Display Certification

AdWords Mobile Certification

AdWords Video Certification

Advanced AdWords Knowledge + Experience (LunaMetrics AdWords 201)

Poynter ACES Certificate in Editing

HubSpot Email Marketing Certification

Web and Social Media Writing for Higher Ed

Advanced Web Analytics for Higher Ed

content strategy by brain traffic

Content Strategy for Higher Ed Marketing Teams

(Nearly) One Year at American University

Paid Digital Advertising for Higher Ed

Promoted at American University

Starting work at American University

Finishing up at Friends’ Central

Content calendar for digital/social media publishing

Best social media monitoring tools for higher ed

Web design and images sizes for social media

Recap: I made a WordPress Website last year

Responses to my article in CURRENTS (CASE’s Magazine)

Never Stop Learning – a non-developer at WordCamp US

Increasing (quality) organic search traffic

A recap of 2015

On creating a “brand voice”

New test website

Extreme tagging for extreme reporting

I’m now HubSpot Certified

eduWeb Digital Summit #eduweb15 Recap

HubSpot Academy Inbound Certification

Twitter Cards now auto-expand on mobile

The difference between SEM and SEO (paid and organic search)

Advanced Certification in Video Advertising

Google Analytics Re-certification

Google Analytics 301 Course (LunaMetrics)

It never gets easier, you just get better

Reviewing HTML/CSS

The advancement of digital and social media campaign development and analysis

Retaking “Digital Analytics Fundamentals”

Google Tag Manager Course (Analytics Academy)

Google Analytics Beginners (Academy Courses)

Google AdWords (Re-) Certification!

Google Tag Manager for Cross Domain Tracking and more

Google Analytics Custom Segments for Schools

Adding Metadata to Optimize Web Content for Social