Media Kitproject for PRL 604: PR Writing

Writing and Reporting the News as a Story - Robert Lloyd and Glenn Guzzo
Public Relations Writing: The Essentials of Style and Format

Public Relations Writing: The Essentials of Style and Format, a required text for PRL 604: Writing for News and Public Relations at the S.I. Newhouse School of Public Communications

Today I received my first assignment for PRL 604: Writing for News and Public Relations with Professor Caroline Reff at the S.I. Newhouse School of Public Communications.

The major project that we will work on throughout the course will be taking a real non-profit organization and a real corporation and create a fictitious special event which they jointly hold. We’ll be creating a media kit with two bios, a news release, fact sheet, backgrounder, sample blog, pitch letter, and media alert. We’ll be receiving the detailed syllabus shortly but for now I can share with you the generic PRL 604 Writing for News & Public Relations syllabus below. I’m very excited to begin this course, get a good handle on PR writing basics, and improve my writing overall.

In order to succeed in our profession, public relations practitioners must become
good writers and communicators. This includes mastering grammar, punctuation,
form and style, but more importantly, understanding the dynamics of each intended
audience and identifying the key message or messages for every communication
vehicle you compose. PR people must know how to write clearly, concisely,
effectively—and more often than not—under the pressure of deadlines. Becoming a
good writer comes with practice, lots of practice, and in PRL 604, you will begin this
journey by producing writing assignments covering a wide range of communication
forms. Within the context of these writing assignments, we will discuss message
research, development and communications methods; the implications of audience
segmentation, diversity, and the techniques of writing for internal and external
audiences; as well as ethics, credibility and newsworthiness. Students will also learn
about the legal aspects of public relations writing, including defamation, privacy,
copyright and trademarks.

In the beginning of class, students will be introduced to the basic fundamentals of
news writing, and will learn about the needs and expectations of the news media that
are part of their communications world. Students will learn to think like journalists,
weighing news values, making decisions on the importance of facts, and asking the
right questions to get the right answers in interview situations.
Next, students will assume the roles of public relations practitioners and will learn
how to research and write various communications forms that are considered “the
tools of the public relations trade”. Highlights of the semester will be the creation of
a complete, portfolio-quality media kit for a fictitious event sponsored by a real
company and a real non-profit organization. The class will vote on the two strongest
media kits and then form teams to prepare and stage a press conference. PRL 604 is
a three-credit academic course and is a mandatory requirement in the public relations
major.

Course Goal: To achieve the proficiency in written communication that is expected
of entry-level public relations professionals, along with the basic understanding of
how the media research, write and report the news.

Learning Outcomes:
• To understand the needs of the media and various audiences;
• To be able to write clear, concise copy that is logically organized and
accurate;
• To learn how to find and use reliable information;
• To understand the requirements of different forums and formats of writing;5/14/2012
• To explore and gain an understanding of the nuances and requirements of
writing within the realm of diversity and multiculturalism, taking into
consideration gender and ethnicity;
• To learn to understand the needs of the client in preparing written materials
and communications; and
• To develop a sound working knowledge of the rules and guidelines of the AP
Stylebook.

Required Texts:
Writing and Reporting the News as a Story, by Robert Lloyd and Glenn Guzzo
Public Relations Writing: The Essentials of Style and Format, 7th Edition by Thomas H.
Bivins
The Associated Press Stylebook and Briefing on Media Law, 2011 Edition; Christian,
Jacobsen and Minthorn, Editors.

Suggested Text:
The Elements of Style, 2009 Edition by William Strunk Jr.

Preparing for Public Relations “Bootcamp” at the S.I. Newhouse School of Public Communications at Syracuse University

S.I. Newhouse School of Public Communication
S.I. Newhouse School of Public Communication

S.I. Newhouse School of Public Communication
via http://newhouse.syr.edu/Newsroom/read_news.cfm?id=365

This is my last week at home before moving to Syracuse, NY and starting the graduate program in Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University. Mandatory orientation for every graduate program starts on Monday, July 2, 2012 at 9am. The S.I. Newhouse School Master’s Orientation Schedule 2012 was not e-mailed to us, but instead was posted to our Facebook group.

In addition to the schedule for orientation we’ve been given a welcome letter from the Brenda Wrigley, the director of the Public Relations Master’s Program and tentative general syllabi for Graphic Design and Writing for News/PR classes. Beyond that, we’ve generally been left to talk to current students about their experiences in the program/which professors they’ve preferred/what they’re doing now, etc.

To prepare for the program I’ve finished the required reading for the first day of PRL 600, “This is PR“. I’ve also read “Letter”, the first chapter of Ellen Lupton’s “Thinking with Type” and updated my resume for my graphic design course. For PRL 604, I’ve reviewed a bit of Writing and Reporting the News as a Story and perused the 2012 AP Stylebook.

In addition to the basics I’ve also done a bit to try to get ahead of the curve by reading most of Brian Solis’ “The End of Business as Usual“. I’ve been thinking of what I can do to make the most of this very expensive 13-month investment in my future. In addition to the standard curriculum, I’m considering auditing, if possible, CRS 325 Presentational Speaking from the Department of Communication and Rhetorical Studies in the College of Visual and Performing Arts as public speaking was unfortunately not offered where I went for my undergraduate degree.

If there are any public relations practitioners out there, what’s one thing you wish you did in school before beginning your career?

Dale Carnegie’s How to Win Friends and Influence People (in a nutshell)

Dale Carnegie’s book, “How to Win Friends and Influence People”, was first published in 1936. The key advice, in a nutshell is below. After reading the book, I can say most of it seems very relevant in 2012. However I think people are less likely to respond as positively to this and they may have 70 years ago what do you think?

Fundamental Techniques in Handling People

1. Don’t criticize, condemn or complain.

2. Give honest and sincere appreciation.

3. Arouse in the other person an eager want.

Six Ways to Make People Like You

1. Become genuinely interested in other people.

2. Smile

3. Remember that a person’s name is to that person the sweetest and most important sound in any language

4. Be a good listener. Encourage others to talk about themselves.

5. Talk in terms of the other person’s interests.

6. Make the other person feel important – and do it sincerely.

Win People to Your Way of Thinking

1. The only way to get the best of an argument is to avoid it.

2. Show respect for the other person’s opinions. Never say, “you’re wrong”.

3. If you are wrong, admit it quickly and emphatically.

4. Begin in a friendly way

5. Get the other person saying “yes, yes” immediately.

6. Let the other person do a great deal of the talking.

7. Let the other person feel that the idea is her or her’s.

8. Try honestly to see things from the other person’s point of view

9. Be sympathetic with the other person’s ideas and desires

10. Appeal to the nobler.

11. Dramatize your ideas

12. Throw down a challenge.

Be a leader

1. Begin with praise and honest appreciation.

2. Call attention to people’s mistakes indirectly.

3. Talk about your own mistakes before criticizing the other person.

4. Ask questions instead of giving direct orders.

5. Let the other person save face.

6. Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”

7. Give the other person a fine reputation to live up to.

8. Use encouragement. Make the fault seem easy to correct.

9. Make the other person happy about doing the thing you suggest.

Getting a PR job in a changing communications landscape

In about a year I’ll be applying for a full-time job in Communications/Public Relations after completing requirements of my master’s degree in Public Relations at the S.I. Newhouse School of Public Communications. I know in order stay ahead of the competition I’ll have to do more than the required coursework. I’ll have to do outside research in order to develop the skills PR pros need today. In addition to the basic PR skills I’ll learn in school (for which PRWeek awarded Newhouse in 2011), I’ll need to demonstrate that I’m capable of:

-Developing public relations and social media strategies, integrated programs and success metrics that are aligned to business objectives and priorities.
-Effectively managing relationships with Public Relations and Social Media agencies and facilitate integration with agency partners to ensure strategic alignment
-Driving the creation of a strategic public relations and social media plan with on-going consideration of the role consumer content creators and digital technology play in communicating PR messages to our target audiences.
-Working with client and account teams to define KPI’s for success and track against them and implement measurement programs to address client KPI’s.
-Working with account teams to provide analysis of social landscape and audience buzz volume, frequency, velocity, demographics, and related dimensions.

and more skills that have yet to be formalized. The field of public relations is in flux and formal education is not enough to remain the most relevant and most valuable job applicant. Arik Hanson listed 10 skills PR pros must develop (by 2022, but I believe they will be valuable much earlier) in his post.

However many different skills I need to develop above and beyond schoolwork (graphic design, PR writing, media law, business courses, writing for digital platforms, theory, research, management, campaign planning and execution, and two internships), I’m not waiting until courses start to start my own education.

I’ve begun reading Brian Solis’ The End of Business as Usual, Chris Brogan and Julien Smith’s Trust Agents, and Katie Paine’s Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships. If there are any current PR, digital, marketing, social strategy etc pros reading this, what else do you suggest to give myself a leg up and be prepared for the new social reality of PR when I graduate?

By the way, the kind of job I want after I finish earning my degree is working as a Community Manager for Edelman Digital (in California, Chicago, New York, Vancouver, or Toronto (I also have Canadian citizenship)). Details below:

Community Manager – Digital

Location: CHICAGO
Job Req #: 1939

Description

Edelman Digital is in search of a Community Manager!Edelman Digital is the digital and social media arm of Edelman, the largest independent PR firm in the world. We are 600 full-time digital professionals focusing on the intersection of culture, commerce and media, assisting brands in leveraging digital and social tools to further engage their markets. Ad Age listed Edelman in the top 10 agencies of the decade – the only PR agency to make the list.  We believe that is because we combine deep digital expertise with Edelman’s incredible communication credentials to create integrated and effective communications and experiences for our clients.  We focus on the intersection of culture, commerce and media, assisting brands in leveraging digital and social tools to further engage their markets in ways that lead to improved relevance, affinity and preference….and ultimately, revenue.

If you share this vision and think you have what it takes to help us take our Chicago team (and business!) to new heights, read on. Please note this position is 32 hours a week.

BASIC QUALIFICATIONS:
The Community Manager must have three to five years of communications experience
QUALIFICATIONS:
The Community Manager should have a bachelor’s degree with a concentration in journalism/business/marketing, a solid grasp of community management/digital marketing, a strong social media footprint, and acute knowledge of emerging trends and technologies.
S/he should have excellent skills, both written and verbal, and thrive in a fast-paced business environment while working effectively with team members and clients. Core understanding of brands and brand character a plus, and online campaign experience for a CPG client is preferred.
S/he must be motivated, detailed-oriented, analytical and highly organized with the ability to manage multiple project deadlines efficiently.
RESPONSIBILITIES:
Be the eyes, ears and mouth of the brand online – monitor all community engagement and conversation within social hubs/online destinations
Be a trusted liaison between the brand and constituents
Be a conversation driver by creating quality content on a daily basis that elicits community interaction
Track and monitor conversations online to glean actionable insights and deliver analysis reports
Help guide the strategic direction of the brand’s social engagement
Report on events prior to, at, and after the experience (stream video, post updates, post live pictures)
Research new media technology; Understand and apply advanced search knowledge for both visibility and investigative needs

About Edelman:
Edelman is the world’s largest public relations firm, with 63 offices and more than 4,200 employees worldwide, as well as affiliates in more than 30 cities. Edelman was named Advertising Age’s top-ranked PR firm of the decade in 2009 and one of its “A-List Agencies” in both 2010 and 2011; Adweek’s “2011 PR Agency of the Year;” PRWeek’s “2011 Large PR Agency of the Year;” and The Holmes Report’s “2011 Global Agency of the Year.” Edelman was named one of the “Best Places to Work” by Advertising Age in 2010 and among Glassdoor’s top five “2011 Best Places to Work.” Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (brands + experiences), DJE Science (medical education/publishing and science communications), MATTER (sports, sponsorship, and entertainment), and Edelman Consulting. Visit http://www.edelman.com for more information. Edelman is an Equal Opportunity Employer.

On Twitter, @Replies Are Different Than Mentions

@CondeNastCorp Knows the difference between @replies and mentions

So apparently I’m not the first person to notice this, but on Twitter, there’s a difference between @replies and mentions. It’s a simple concept but many seem to be unaware.

Here’s a very recent post from @PRNews which describes itself as “The public relations professional’s resource for ideas, strategies and tools to maximize communications and social media efforts”. In order to maximize your social media effort, you may want to allow everybody to see posts you want everybody to see.

@PR News Twitter Mistake

@PR News Twitter Mistake

The above post clearly isn’t meant as a message just for @BrianSolis or something only for people who follow @PRNews and @BrianSolis. (If you follow @BrianSolis, you should already know the definition of engagement).

If you don’t believe me visit the official Twitter Help Center article “What are @Replies and Mentions?”, which clearly states “People will only see others’ @replies in their Home timeline if they are following both the sender and recipient of the reply” (bold in original).

Twitter @Replies and Mentions

If you’re having a conversation with just one person, use an @reply (starting your post with @BrianSolis). Only he and people who follow both you and @BrianSolis will see it in their feed.

If you want all of your followers see a post referencing another account, use anything but “@name” to start your post. Most start with “[email protected]” when they are referencing another Twitter account.

For example when @CondeNastCorp wanted to let all of its followers know that @Selfmagazine was showing a significant increase in ad pages, it began the post with [email protected]” to ensure all of its followers, not only those following both it and @Selfmagazine, would see it.

@CondeNastCorp Knows the difference between @replies and mentions

@CondeNastCorp Knows the difference between @replies and mentions

There’s even a great > 2 minute video explaining it. Please, take two minutes out of your day in order to maximize your reach on Twitter.

[youtube http://www.youtube.com/watch?v=Lgf1DU5aN3A]

Side note: Yes, I realize it would be silly for a PR pro to not follow @BrianSolis, the above post is for sample only.

How Crayola confirms going to graduate school now fits into my career goals

Crayola Facebook Social Media

Crayola Facebook Social Media

There is some disagreement about whether or not it’s a good idea to go to graduate school for public relations directly out of undergraduate school. An informal survey by the pros at PRSA showed some extreme confirmation bias. Every single one of the respondents who went straight to grad school said experience prior to grad school wasn’t necessary while all the other said it was best to have experience. Evidently my limited professional experience was not a hinderance to any of the programs to which I applied, some of which required or recommended it before applying.

Either way, I will be attending the PR Master’s program at Newhouse which is designed “primarily for recent college graduates seeking entry into the field of public relations“. The professional track curriculum includes two mandatory internships (one in Syracuse, the other after all other program requirements are met).

The curriculum seems to include everything asked for from ideal candidates in Public Relations managers except for the requisite experience. For example, examining Crayola’s job description for their Social Media and Public Relations manager one can see that aside from the required years of direct experience (overall and with budgets, etc), the curriculum and required professional experience would qualify a Newhouse graduate for the position after the years of necessary experience and quite possibly in a shorter time frame than those without an advanced degree. Below are three especially relevant courses/required program elements and the corresponding “Desired Skills and Experience” from the job description.

PRL 615 Public Relations Campaign Planning & Execution

Students apply strategic planning, research and tactics to client needs. Teams design, execute and evaluate appropriate integrated campaigns for actual clients. Frequent client/team interaction required. Campaign books produced are part of the student’s professional portfolio.

  • Provide thought leadership and set clear objectives and deliverables to guide communication plan development from national campaigns to seasonal product launches that are integrated across multiple promotional and digital vehicles.
  • Collaborate with key Portfolio Marketing and Marketing Communications team to develop public relations and social media strategies, integrated programs and success metrics that are aligned to business objectives and priorities.
  • Effectively manage relationships with Public Relations and Social Media agencies and facilitate integration with agency partners to ensure strategic alignment
  • Drive the creation of a strategic public relations and social media plan with on-going consideration of the role consumer content creators and digital technology play in communicating PR messages to our target audiences.
  • Develop plans to positively promote Crayola products and brand initiatives to journalists, industry influencers, bloggers and consumers via the traditional media and the social web and ensure they are executed with excellence.
  • Monitor trends / best practices and continually evolve our PR and social media activation by making recommendations and applying them to new PR and social platforms to further build a community of Crayola brand evangelists.
  • Provide coaching and career development guidance to direct reports.

PRL 725 Public Relations Management

Historical and current management theories and practices to apply to the public relations function. Students learn the responsibilities of managing a public relations department.

  • Monitor trends / best practices and continually evolve our PR and social media activation by making recommendations and applying them to new PR and social platforms to further build a community of Crayola brand evangelists.
  • Provide oversight to PR events to ensure messaging and branding are strategically communicated
  • Drive the development of brand / product messaging and Q&As for executive level and marketing manager interviews and serve as company spokesperson. Provide message training
  • Manage public relations / social media budgets.
  • Measure and report on public relations and social media metrics to Marketing, Sales and other key internal stakeholders

PRL 525 Public Relations Practicum

On-site work experience in the Syracuse area to acclimate students to the realities of organizational life; to explore one type of public relations in depth; to apply classroom theory to the solution of everyday communications problems and to develop additional work samples for professional portfolios.

  • Serve on internal Social Media team and facilitate integration of our social media efforts with key internal and external stakeholders (e.g. Activation Consumer Affairs, Promotions, Crayola.com, The Crayola Factory, Retailers, Partners) to build scale, efficiency and strengthen a community around the Crayola brand and ensure we are using a consistent brand voice in all corporately managed social media channel

The Master of Science in Public Relations Curriculum at the S.I. Newhouse School of Public Communications

As I earlier posted, I’m going to the S.I. Newhouse School of Public Communications to earn my M.S. in Public Relations. I don’t have all the course syllabi yet but here’s a general overview of the coursework I’ll be doing. I’ll be writing about anything noteworthy about my experiences there. There seems not to be many people who wrote about the program (with the notable exception of Sophia Kathryn Coon, a ’12 student who has also been exceptionally helpful in answering questions from incoming students).  These following posts will provide my perspective on the program and hopefully some insight helpful to any future prospective students.

Summer 2012

PRL 604 Writing for News and Public Relations

Students learn the fundamentals of news writing and news media expectations, research and write various communications forms considered “the tools of the public relations trade,” including producing a professional “Webinar.” Public Relations introduction included.

GRA 617 Visual Communications Theory and Practice

Visual problem-solving including conceptualization, typography, design, image editing, and production of printed communications. Applies current practices and digital equipment to implement visual theories and principles. Concurrent lab required.

Fall 2012

PRL 605 Public Relations Theory

This course covers theories of excellence in public relations by looking at models, roles, communication, organizational culture, diversity and ethics. A brief overview of communication theory included. Theories form the foundation for professional practice.

PRL 611 Public Relations Research

Nature, formation, and communications of attitudes and public opinion in public relations settings. Application of social science methods for measuring attitudes, opinions, and public relations performances. Actual research designed and carried out for client.

PRL 614 Advanced Public Relations Writing for Digital Platforms

This course builds on the students’ understanding of news writing and fundamental writing skills emphasized and developed in PRL 604 by introducing them to social media and writing for an online, digital world.

COM 698 Media Law

Problems in media law, including libel, privacy, fair trial/free press, obscenity.

Winter 2013

PRL 615 Public Relations Campaign Planning & Execution

Students apply strategic planning, research and tactics to client needs. Teams design, execute and evaluate appropriate integrated campaigns for actual clients. Frequent client/team interaction required. Campaign books produced are part of the student’s professional portfolio.

PRL 525 Public Relations Practicum

On-site work experience in the Syracuse area to acclimate students to the realities of organizational life; to explore one type of public relations in depth; to apply classroom theory to the solution of everyday communications problems and to develop additional work samples for professional portfolios.

PRL 725 Public Relations Management

Historical and current management theories and practices to apply to the public relations function. Students learn the responsibilities of managing a public relations department.

MBC 607 Understanding Financial Statements (The Martin J. Whitman School of Management)

Financial statement information and related disclosures. Interpretation of financial information to assess and evaluate firm performance.

MBC 627 Financial Markets and Institutions

The nature of the firm’s financial environment and the implications for financial management. Characteristics and functions of major financial institutions and markets. Debt markets, equity markets, interest rates, initial public offerings, private equity, and valuation of financial assets.

Summer 2013

PRL 635 Public Relations Culminating Experience

Students work in a professional setting full-time for a minimum of eight weeks. Students are responsible for a journal of observations, and a midpoint and final evaluations. PR master’s student with 33 completed hours toward degree required.


Why I’m pursuing an M.S. in Public Relations at the S.I. Newhouse School of Public Communications

Geoff Campbell at the S.I. Newhouse School of Public Communications
Geoff Campbell at the S.I. Newhouse School of Public Communications

Geoff Campbell at the S.I. Newhouse School of Public Communications

After much deliberation, I’ve decided that I’m going to pursue my Master of Science in Public Relations from the S.I. Newhouse School of Public Communications at Syracuse University (SU) in Syracuse, NY.

This past weekend I visited the city and campus. With 6,206 postgraduate students (225 of whom study at Newhouse), living and studying at SU will be quite a different experience than Mount Allison, my undergraduate alma mater. However, there are about 27 public relations graduate students at Newhouse all taking all but one of the same courses, there hopefully will be a sense of solidarity.

I had offers of admissions from three other top programs in the country but chose Newhouse for a number of reasons.

1. Reputation

  1. While some consider it unfortunate that numbers and rankings play such an important part of the graduate school selection process but when you have PRWeek, the preeminent PR trade publication in the US, consistently recognizing Newhouse as having among the best PR education programs in the country it stands out.

2. Connections

  1. Going to a professional masters program is a lot about connections. Aside from the school graduating among the best PR students in the country, the school has an established network of contacts with alumni through the Career Development Center. Yes, networking is something that would be done at any school but the fact alone that the school convinced Richard Edelman, CEO of Edelman, the largest PR firm in the world to give the convocation address (who offered to take resumes during the speech) speaks volumes about the opportunities Newhouse alum have following graduation.

3.  Practical Courses

  1. The 36-credit Master of Science in Public Relations degree program is designed to have everything you need and nothing you don’t to have the skills to lead a communications department. The 13 month program is 11 months of classes and an introductory internship in Syracuse followed by a mandatory 8-weeks of full-time work in order to graduate. Below is the Newhouse Public Relations Graduate Curriculum. Notice how it aligns with what Reg RoweSVP at Idea Grove says are the most important things to get a job in PR: an internship, business courses, and a lot of writing:
  2. Newhouse Public Relations Graduate Curriculum
    1. Summer 2012
      1. PRL 604 Writing for News & Public Relations
      2. GRA 617 Visual Communication Theory & Practice
    2. Fall 2012
      1. PRL 605 Public Relations Theory
      2. PRL 611 Public Relations Research
      3. PRL 614 Advanced Public Relations Writing for Digital Platforms
      4. COM 698 Media Law
    3. Winter 2013
      1. PRL 615 PR Campaign Planning and Execution
      2. PRL 725 Public Relations Management
      3. PRL 525  Public Relations Practicum (Internship)
      4. MBC 607 Understanding Financial Statements
      5. MBC 627 Financial  Markets and Institutions
    4. Summer 2013
      1. Maymester Elective
        1. One-­‐week,  intensive  course  (choices  established  from  University  offerings)
        2. OR PRL  530  Special  Topics OR Established  Maxwell  courses  in  Leadership,  Conflict  Resolution,   Negotiation,  etc.
      2. PRL  635  Public Relations Culminating Experience (Internship or full-time job)

4.  Real Alumni in Real Jobs

  1. When I was deciding between Newhouse and another top school who had offered me a generous scholarship I needed confirmation that Newhouse could really live up to its reputation. While the Newhouse site had information on graduates from ten or more years ago, happy current student Lisa Cialfi, and very recent grads beginning their internships, I needed to know after my initial work experience I could be successful working my way up to a leadership role.
  2. That confirmation actually came from a blog post from SU’s iSchool, (the top-ranked information systems school in the U.S.). ‘Cuse Grads Rock the Social Media World actually convinced me in the value of a degree from SU, even showing very successful recent alumni with undergraduate degree- holders from Newhouse, including Matt McLernon, Communications Manager at YouTube. While I realize I’ll be working my way up to a senior role it’s nice to see concrete examples of successful alumni at various stages of their careers.

I’m going to be moving in at the beginning of July and starting class on July 3rd.

Time goes quickly…

So my four years at Mount Allison are done but the work I did is still live. Although much of my academic writing isn’t very pertinent to what I’m doing next, the other work I did there will is relevant. Time goes quickly and so I thought it necessary to compile some the writing/photography, and videography I did at Mount Allison before I’m too swamped with what’s next to put it all together.

I was very active online throughout my four years, initially writing my blog for the admissions office (later adding photos and video), managed the social media accounts for the University and for the student newspaper. Here’s the blog I wrote for the school, along with photos and video I took for the school and various campus organizations.

Things I Did/Wrote for The Argosy

My Graduation at Mount Allison University

Geoff Campbell and Aja Cooper Graduating from Mount Allison University

On Monday May 14, 2012 I graduated from Mount Allison University in Sackville, NB. It was an incredibly bittersweet and meaningful moment in my life. Thankfully I have a few photos and video to document the day.

Geoff Campbell and Aja Cooper Graduating from Mount Allison University

Geoff Campbell and Aja Cooper Graduating from Mount Allison University

Geoff Campbell at Mount Allison UniversityGeoff Campbell at Mount Allison UniversityGeoff Campbell at Mount Allison UniversityGeoff Campbell at Mount Allison UniversityGeoff Campbell at Mount Allison UniversityGeoff Campbell at Mount Allison University
Geoff Campbell at Mount Allison UniversityGeoff Campbell at Mount Allison UniversityGeoff Campbell at Mount Allison UniversityGeoff Campbell at Mount Allison UniversityGeoff Campbell at Mount Allison UniversityGeoff Campbell's Graduation from Mount Allison University
Geoff Campbell's Graduation from Mount Allison UniversityGeoff Campbell's Graduation from Mount Allison UniversityGeoff Campbell's Graduation from Mount Allison UniversityGeoff Campbell's Graduation at Mount Allison UniversityGeoff Campbell's Graduation at Mount Allison UniversityGeoff Campbell's Graduation at Mount Allison University