PRL 614: Advanced PR Writing for Digital Platforms Intro

Geoff Campbell
Geoff Campbell
Hi, I’m Geoff Campbell


This post is the first in a series of required posts for PRL 614: Advanced Public Relations Writing for Digital Platforms course I’m taking as part of the M.S. in Public Relations Curriculum at the S.I. Newhouse School of Public Communications. Information about the course can be found here.

This post is meant to serve as an introduction to me, my interests in PR and my potential career.

If you’ve been reading this post for a while or are a carry-over from my blog writing about Mount Allison University in Sackville, NB, Canada. you’ll know that I’m a Canadian American who was born in Quebec but grew up outside Chicago. I studied International Relations at a small liberal arts school in Canada where, after discovering that my creating NPR’s Facebook page was for some reason worth mentioning at an NPR social media training conference in LA, I decided to pursue a career in communications.

I’m interested in human rights, sustainable development, and international travel so much so that I nearly applied to the Peace Corps before on deciding on a career in communication.

My initial experience in public relations was working as a Communications Assistant at Mount Allison University for just over a year. I worked primarily on improving the school’s social media presence by conducting an audit of the school’s accounts, best practices, and recommendations for improvement before implementing those changes. I also helped create a video series for incoming students. I have some interest in working in communication in higher education but am also considering work in a corporate environment or for a non-profit (once my student loans are paid off). My hope would be to some day be a communications director for a large nonprofit organization like Amnesty International.