.eduGuru: Broadcast AND Engagement

I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at Newhouse. Here’s a snippet below.

As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and engaging with a variety of stakeholders online.

The full article is available at doteduguru.com.

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About Geoff Campbell

Geoff Campbell is an Assistant Director, Communications & Marketing at American University.

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