Consistency – (GeoffBCampbell)

Geoff Campbell

GeoffBCampbell.com

@GeoffBCampbell

LinkedIn.com/in/GeoffBCampbell

Instagram.com/GeoffBCampbell

GeoffBCampbell.tumblr.com

YouTube.com/GeoffBCampbell

Pinterest.com/GeoffBCampbell

Hire Me (Higher Ed Social Media Manager)

Hi,

I’m Geoff Campbell and want to be your school’s next social media manager starting as early as June 3rd.

Here’s a bit about my experience.

I have hands-on experience managing institutional social media accounts, writing a comprehensive social media policy and drafting/implementing social media strategy.

In the last seven months, I’ve written in-depth (Case Study: Broadcast AND Engagement Triumph in Social Media) and on-topic (Want a Job Using Social Media? Work on Your Klout) web posts. I’ve learned graphic design using Adobe CS6 (InDesign, Illustrator, and Photoshop). In addition, I’ve improved my photography skills and will soon have HD video samples to share thanks to professional training here at Newhouse (today was a close look at Final Cut Pro X).

I’ve extensively researched (and will study and write further on social media and its role in higher education). I have a solid understanding (which will grow exponentially over the next three months) of the most relevant social media platforms, digital marketing/brand strategy, public relations, analytics, SEO, SEM, and monitoring tools that are relevant to higher ed.

If you want to know a bit more about my experience look at this Storify post, my Communications Assistant details, my writing and work samples, and my LinkedIn profile.

If you’re in a position to hire someone like me in June please contact me through this page, via e-mail, on Twitter, or even Google+ at your convenience.

Photography at Syracuse University

Geoff Campbell Syracuse University

This semester I’ve been doing a bit of learning outside of the program. This includes auditing a class in photography/videography with Professor Seth Gitner. Last semester I worked as a multimedia storytelling research assistant and this semester I’m fortunate enough to be able to learn from him the technical and artistic aspects of storytelling. I’ve taken hundreds of photos so far and just now had a minute to post a few of those worth sharing. I’ve advanced from knowing absolutely nothing to being familiar with the basics. Here’s a few more photos. I’ll share more as the semester progresses.

Syracuse University in Winter

PRSA CHE (Higher Ed PR) Senior Summit

PRSA CHE

Every year, the Counselors to Higher Education (CHE) section of the Public Relations Society of America (PRSA) holds a Senior Summit where practitioners can learn hear from experienced executives on best practices and learn from one another what they can do to improve the communication activities at their higher education institutions.

Thanks in large part to subsidies from the Newhouse School (specifically Associate Dean for Professional Graduate Studies Joel Kaplan), The William P. Ehling Chapter of the Public Relations Student Society of America (PRSSA), and Syracuse University’s Graduate Student Organization, I will be attending the 2013 Summit in April.

The Summit bills itself as the “premier annual event on higher education communications” and this year they clearly set out to live up to that expectation.

This year’s Summit features the following:

  • A keynote luncheon by Michael Stoner entitled “Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results“.
  • A session discussing the first ever research on CHE members of duties and how practitioners “can  gain a seat at the table in order to practice truly strategic public relations” led by Rosalynne D. Whitaker-Heck from Hampton University and Jeanette DeDiemar from Florida State University
  • a panel discussion about hosting the 2012 Presidential Debates at University of Denver Daniels College of Business and Lynn University
  • A panel discussion led by John Morgan, associate vice president for public relations at Quinnipiac University entitled “The Next Time: Lessons Learned from Hurricane Sandy”
  • A National Media Panel on Higher Education, featuring
    Mary Beth Marklein, higher education correspondent, USA Today
    Liz McMillen, editor, The Chronicle of Higher Education
    Tim Goral, editor in chief, University Business
    Scott Jaschik, editor, Inside Higher Ed
  • A keynote luncheon by Jason Simon, director of marketing communications at the University of California entitled: “Marketing Blunder? Hardly. How Being “Boldly Californian” Brought Down a Logo and Left A Stronger University of California”

and many more discussions and opportunities for networking.

While I’m the only attendee currently registered who is not already working full-time I plan to get everything I can out of this investment of time and money. I’ll be taking extensive notes on what I assume will be insightful lectures and discussions in addition to the opportunity to hear from dozens of industry professionals. I’m very excited for this opportunity to learn firsthand insights from masters in the field I hope to enter in June.

There is a private list of attendees only for those attending but there is also a page on Lanyrd for the event.