Represented Mount Allison at a college fair

On Tuesday, March 18, I represented Mount Allison University at a college fair in Massachusetts. I was offered the opportunity after speaking to a past classmate at Mount Allison who now works in the school’s admissions office and is responsible for recruiting in the U.S. I got in touch with him about recruiting Hebron students and he asked me about whether I’d be willing to be the face of my alma mater at a college fair.

I had an amazing time at Mount Allison. I wrote about my experiences for the Registrar’s Office (which, in Canada, includes admissions) for four years and worked in the marketing and communications office trying to tell the story of this school that meant so much to me. I couldn’t say no, so once my time-off was approved, I took the time to drive down and do my best.

The last time I was at a college fair I was looking for a college to attend so it was a new experience for me. Thankfully, I was stationed next to two great representatives who talked me through the rules (well, rule, really, which was no talking to students/parents unless they approach you). I had no script or pitch to memorize but I had no problem ad-libbing about my experience and how the school and the small down was a great learning environment.

My goal was getting the new viewbook in the hands of as many interested students as possible. Though it is a major conversion goal, regardless of whether or not any of the people with whom I spoke ultimately matriculate to Mount Allison, I had a great time speaking with parents and students about the place that had such a great impact on my development as a young adult.

It was a great experience advocating for my school and I’d recommend it to my classmates and anyone who was passionate about their school but don’t work there.

Below is a picture from my trip:

 

“Welcome to Hebron” Video

In between all the things that come up at an active boarding school I was able to shoot and edit a welcome video for accepted students. You can take a look below. I’m working on a longer video that will be completed later this month.

Last Winter Pictures

With the end of the Winter trimester at Hebron comes the end of Winter (hopefully). Below are a few pictures I took of the kids at a local mountain. Hope you like them. Here’s the rest of the set.

Hebron Academy Mountain Day 2014

Hebron Academy Mountain Day 2014

Hebron Academy Mountain Day 2014

Hebron Academy Mountain Day 2014

Hebron Academy Mountain Day 2014

Hebron Academy Mountain Day 2014

Hebron Academy Mountain Day 2014

Hebron Academy Mountain Day 2014

Hebron Academy Mountain Day 2014

Completed Google Analytics Platform Principles

Working at a small independent school, I’ve learned to adapt quickly to the changing communications needs of the school. In December, I helped launch HebronToday, a news website featuring a full-array of content about campus highlights.

The next step is to more directly align the website’s content with organizational goals.

In an effort to improve my knowledge of web analytics I reviewed Google Analytics Academy’s first course, Digital Analytics Fundamentals, and took and passed the final evaluation for Google Analytics Platform Principles, the more advanced follow-up course. Below is my certificate from the course.

I think reviewing the basics is an important precursor to intelligently looking at how to best measure the performance of the site and will ultimately help lead to increasing its value to the school. It also reminded me of the fact that one never stops learning. Despite finishing my formal education with a master’s degree, in the communications field there’s no end to self-improvement.

google analytics platform principles