As I mentioned in January, I added metadata (microdata, og tags, and Twitter Cards code) to the Friends’ Central website.
Added @TwitterDev Twitter Cards to @friendscentral. 🙂 pic.twitter.com/iE6ZJYGLNu
— Geoff Campbell (@GeoffBCampbell) January 9, 2015
While our CMS has some limitations that does not allow us to take full-advantage of these opportunities.
Mike Petroff (from Harvard) provides a great overview of the importance of optimizing website content for social, including Buffer’s research on the impact on engagement of using Pinned Tweets (which expand by default to show a Twitter Card or attached media).