Save Prospective Applicants from Hitting a Wall (Article)

Back in 2015, I wrote an article on optimizing the user experience of prospective parents online. Yesterday, CASE (Council for Support and Advancement of Education) published the web version of the story in the January/February 2016 issue of Currents. Here it is online and as a PDF. Let me know what you think.

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About Geoff Campbell

Geoff Campbell is an Assistant Director, Communications & Marketing at American University.

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