A bit of a shorter post. I just wanted to note that the gigantic field of dozens of social media monitoring platforms has slimmed to under ten “top” tools for most purposes higher ed marketers would need. These don’t include the pricey “enterprise” solutions that are necessary for larger businesses. I don’t want to malign any that aren’t included so I’ll just note a couple that are among the smaller number of tools that I’ve whittled my usage down to: Sprout Social and HubSpot.
These two have different markets and in their entirety are two different animals but I’ve found them both very useful in keeping apprised on what’s happening on social (especially outside of the normal 9am-5pm, which is crucial because people don’t use social just when you’re at your desk.)