Hi again,
I realize I haven’t posted in the last seven months since I’ve started working at American University. It has been a very busy time. Just weeks after starting my new job, my supervisor left the university. There was a lot of new work that still needed to get done and ultimately fell to me. I adjusted quickly and embraced the new challenge.
As time wore on, my colleagues and supervisor adjusted to me being the face of the marketing department. By the time the HR-mandated probationary period had ended, it was clear I was serving and would continue to serve the school in a much greater capacity than when I started. On January 1st (just over six months after I started), I was officially promoted to Assistant Director, Communications & Marketing. While it officially came with a greater set of responsibilities than my original position, I was ready for it because I had been taking care of many of those responsibilities in the interim period.
In addition to managing day-to-day outreach efforts across the school (spanning undergraduate, graduate, and professional studies programs), I recruited, hired, and now supervise two part-time staff members who ensure our school website’s compliance with accessibility requirements and write news and feature stories to help attract new students. Among other projects, I researched and migrated the school to a new CRM for contacting partners. I also completed an effort to create a print material with a consistent graphic design across our varied programs (soon to be translated to the website).
There have been a number of other projects in the works that I’ll be able to discuss when they’re complete. Suffice it to say, it has been and will continue to be busy in my neck of the woods.
Until next time,
Geoffrey Campbell
Assistant Director, Communications & Marketing