About a year ago I wrote about what could be included in a web report. It was somewhat general to … More
Month: June 2017
HubSpot certification and the future of digital marketing
In 2015, when I started using HubSpot, I knew I needed to focus intently, given the limited amount of time … More
What goes into a web/analytics report for higher ed?
Last week, I posted about Key Performance Indicators for independent school and higher ed admission advertising. Those figures can be … More
The difference between placement and other ad targeting options
If you clicked on this link you probably either have a steady understanding of the basics of PPC (AdWords) digital … More
KPIs for Higher Ed Admission Advertising
The title of this post could have been “17 must-have metrics you need to be measuring that matter”. That’s the … More
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