Advanced Web Analytics for Higher Ed

I realize I’ve been quite delayed in updating folks on what I’ve been up to. One of the many things I’ve prioritized since my promotion to officially managing the marketing office is working to ensure my staff and I stay informed of changes in the industry and tools that enable us to do our jobs. One of those has been the relatively low-cost (compared to conferences and full-time courses) Advanced Web Analytics for Higher Ed provided by Higher Ed Experts and taught by Bentley University’s Director of Digital Marketing, Joshua Dodson.

As I noted on their impressive roster of course alumni testimonials,

This course is a must for higher ed marketers. Joshua expertly explains key concepts for students to gain a more thorough understanding of Google Analytics and its more insight-producing functionalities.

I had already taken an advanced Google Analytics course through LunaMetrics and passed the GA Individual Qualification and am/have been certified in using the Google Analytics (and AdWords) for years now, but this course have hands-on advice on how to make the most of the tool for large institutions (including specific ways to mitigate and overcome sampling aside from what’s publicly available).

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About Geoff Campbell

Geoff Campbell is an Assistant Director, Communications & Marketing at American University.

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