Site icon Geoffrey Campbell

Web and Social Media Writing for Higher Ed

Similar to my need to take the Advanced Web Analytics for Higher Ed course, I also took the Web and Social Media Writing for Higher Ed course offered by Higher Ed Experts and taught by Sofia Tokar of the University of Rochester.

As I wrote for the course alumni testimonials section,

This course is a terrific way for web writers (and their supervisors) to improve their understanding of web writing best practices in the context of writing for higher ed websites and digital/social media marketing. This course will provide you with the foundation to produce actionable guidelines and templates for web writers to make their web writing more engaging and more consistent.

The learning objectives encompass basic and more advanced ways to adjust to writing for online audiences for higher ed.

Learning objectives for the course included

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