HubSpot Certification Exam content:
In addition to being knowledgeable on the above topics, I also passed the practicum, which required meeting requirements in a Blog or Landing Pages and 9 of 13 of Goals, Personas, Content, Keywords, Social Publishing, Social Monitoring, Calls-To-Action, Forms, Thank You Pages, Contacts, Lists, Email, and Sources.
How HubSpot’s focus relates to trends in digital marketing
In terms of how that relates to digital marketing this upcoming year, I’ve been helping EduWeb Digital Summit with social media posts (seeing a lot of predictions for 2016), I’ve seen some new information but a lot of what’s been true this year, specifically that “Competition for organic visibility will increase” and “Pay to play is now the standard on more social networks.” These facts/predictions both re-enforce the need for good inbound marketing and attention to SEO in addition to the fact that organic reach on platforms is likely to decrease. While PPC and search ads are important, thankfully social media advertising has improved its advanced targeting and conversion tracking ability and is likely to increase its share of online advertising.
Looking at the tracks for this the 2016 EduWeb Digital Summit (which relied heavily on feedback on attendee feedback and looking at current trends), one can see that having relevant, goal-based and data-informed campaigns is important regardless of what your focus is in digital marketing.
Content & Email Marketing
Track: Using Data & Analytics
Here is a sampling of the questions for the HubSpot certification exam: