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Geoffrey Campbell

Digital Analyst (CXL Certified) | Google Analytics 4 | Google Tag Manager

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Category: higher ed communications

What goes into a web/analytics report for higher ed?

Last week, I posted about Key Performance Indicators for independent school and higher ed admission advertising. Those figures can be … More

higher ed analytics, web metrics report

Responses to my article in CURRENTS (CASE’s Magazine)

Back in January, CASE published my article on using inbound marketing to reach admissions marketing goals in their magazine and … More

A recap of 2015

This post was originally published on LinkedIn. For a while, I’ve been thinking about writing a recap of the different projects and … More

admission marketing, analytics, inbound marketing

eduWeb Digital Summit #eduweb15 Recap

[Side note: I would normally use Storify for a recap like this but I didn’t capture the tweets at the … More

eduweb15

The advancement of digital and social media campaign development and analysis

You might not expect something with a title that dry to be thrilling for me to write, but it is. … More


 

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