Geoff Campbell Skills and Experience
I recently created a Prezi about my skills and experience related to higher education communication and public relations. Take a look here.
Quick Update
April 12, 2013 by
Hi everybody,
So I’ve been very busy finishing up work to complete my M.S. in Public Relations here at Newhouse, taking a Visual and Multimedia Journalism class, interning in the marketing and communication office here at Syracuse University, and seeking a full-time job starting in June. Given that, posting here has unfortunately gone by the wayside at times.
Today though, I had time to tone and upload some photos from a trip to San Francisco. I also uploaded a Syracuse University “Sense of Place” video to YouTube, and had my post on WCG rock star Chuck Hemann’s talk about social analytics published on Syracuse University’s social media blog which (for which I’m seeking submissions from all SU students).
I should have a few more posts up before too long.
I’ll be writing about my best practices paper on higher ed use of social media (which will be written after I attend Michael Stoner’s talk on exactly that at PRSA’s Counselors to Higher Education Senior Summit next week), the forthcoming Tobacco-Free campus initiative campaign book my PR campaigns class group is working on with our client the Lerner Center, and hopefully at least a couple digital literacy/job hunt videos I’m working on at SU. (I know AP style but I’m going to use it whenever I’m not forced to abandon it).
For now here’s my Syracuse University sense of place video
and my apology for not posting often by way of a picture of an adorable dog I found in Berkeley, CA who was nice enough to pose for me:
.eduGuru: Broadcast AND Engagement
January 17, 2013 by
I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at Newhouse. Here’s a snippet below.
As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and engaging with a variety of stakeholders online.
The full article is available at doteduguru.com.
Syracuse University Social Media Strategy
January 8, 2013 by
As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and engaging with a variety of stakeholders online.
For my case study in Public Relations Theory with Brenda Wrigley I took a deeper look at the strategic thinking behind the school’s actions on social media. I began by looking at things like “An analysis of the increasing impact of social and other new media on public relations practice” in the Public Relations staple, the Institute for PR and the “Summary of Findings from the Third Comprehensive Study of Social Media Use by Schools, Colleges and Universities” by the higher ed communication masters at mStoner. I was able to convince the SU library to buy primary research on PR practice in higher ed which provided good quantitative data on what a variety of schools are doing.
I combined that background research with in-depth interviews, news reports, and archival information to have concrete evidence to support the notion that engagement with many stakeholders via social media is crucial to effective public relations practice in higher education. However, that’s not the long and short of it. It’s not enough to simply say “We need to be on Facebook and tweet at people and have videos of campus with corny music.” It’s about having an understanding of where your audiences are, what kind of content interests them, and in what form they want that content.
Being open to communicating with stakeholders makes this much easier and having an understanding of website and social media analytics doubly so. My paper is nowhere near the final word, but it’s a start.
Note: This semester, as a a graduate intern for Kate Brodock I’ll be working on content strategy for the school’s various accounts, organizing all the multitude of accounts of the school, and after I learn how to do so effectively in “NEW 600: Visual Journalism”, creating video content for the school.
Seeking Work in Higher Ed
November 27, 2012 by
I’d like to announce a bit earlier than I need to that I’m looking for a full-time job starting Monday, June 3rd, 2013.
I could simply post my resume and explain why in 100 words or less why you, a manager in a higher education communication office, should hire me but I can do better.
Here’s a little Storify presentation about me and why I’d be a great web writer/public relations specialist at your college or university this summer.
Moving Quickly at the Newhouse School
September 17, 2012 by
Me, aged 17, doing the RCMP PARE http://www.rcmp-grc.gc.ca/recruiting-recrutement/htm-form/pare-tape-requirement-exigences-eng.htm
During the first week of class of the fall semester, (of the M.S. in Public Relations here at the S.I. Newhouse School of Public Communications) I was concerned that classwork alone would not secure me a job starting in June 2013, when I’ll be done classes at Newhouse and have to find a full-time job, or, failing that, a full-time eight-week internship.
So, I looked for something that I wasn’t learning in my required classes and found ICC 625: New Media Business, jumped through all the hoops to audit it, and have been actively engaged in discussions every Wednesday morning.
The New Media Business professor, Vin Crosbie, is a managing partner of Digital Deliverance and is the senior consultant on Social and New Media and Curricula at the S.I. Newhouse School of Public Communications.
I’m very much looking forward to the next lecture, “Creative Destruction and How Supply & Demand Affects Media Economics, Business Models, Consumption, Law, and Content Itself”. You can follow me @GeoffBCampbell on Wednesday mornings from 9:30 a.m. to 12:15 p.m for highlights of the discussion.
I also have been wanting to know more about how university faculties decide on tenure so I nominated myself to be one of seven graduate students on the Newhouse Student Representative Committee. I was elected (albeit from 6 named candidates and a write-in option) and from there I ran (opposed) and was elected by a majority of graduate representatives to be the graduate student representative on the Newhouse Tenure Committee.
I cannot discuss the private discussions but when the committee needs student input I’ll be sure to include notifications here. I’m very much looking forward to being a part of this very important committee and upholding the strong reputation of the faculty here at Newhouse.
Lastly, I applied for and was hired to be Professor Seth Gitner‘s graduate research assistant. I’m doing varied research on multimedia storytelling that I will write more about in the future.
All of that work is on top of my full-time classes: COM 698: Media Law, PRL 605: Public Relations Theory, PRL 611: Public Relations Research, and PRL 614: Advanced Public Relations Writing for Digital Platforms which, all-together, I’ve found to be nothing to scoff at.
Today, I’ll be discussing Controlling Expression in Media Law, doing an in-class assignment in writing, doing multimedia storytelling research, reading dense academic text for Theory, and doing preliminary research for my case study in PR Theory. As a general rule I won’t be posting a lot (apart from the required posts for PRL 614) due to the workload but if anything major comes up I’ll be sure to share it here. For now I’ll wish you a positive productive Monday and leave you with a song. I hope your Monday goes better than this:
[Fall 2012] M.S. in PR at Newhouse
August 31, 2012 by
Maple Leaf and Forest Canopy, Gatineau Park, Quebec. Ron Watts / Getty Images
This semester is different than last. No more graphic design and no more day-long classes. I’m taking what actually seem to be graduate-level courses in communication – Theory, Research, and Law – in addition to a course that helped persuade me to come here: PRL 614: Advanced Public Relations Writing for Digital Platforms.
In Theory we’ll be writing a theory and original research-based case study.
In Research we’ll be performing research for a local client that (ideally) will inform our PR Campaign activities in the Winter Semester.
Media Law is a more traditional course comprised mostly of course readings and exams on expression, obscenity libel, privacy and IP laws and court cases.
For Adv. PR Writing we’ll be presenting a PR/social media case study, a crisis communication mock press briefing, an online press kit, and regular writing assignments.
I’ll be writing some blog posts here as required for the writing course in addition to anything else that seems relevant. In addition to courses I hope to be elected to a graduate spot on one or more student representative committees through Student Affairs. Lastly, if have an interview this week for an amazing research assistant position that I’ll be sure to wrote about regularly if selected.
Side note: I just inputted all of my exam/due dates onto my calendar and while it would be a busy semester if I were chosen for both of the above positions, I’m not really nervous because I’ve done a good deal more work more many times over at Mount Allison University. Theory and Research may be covering concept that are foreign to me right now but I’m not concerned about my ability to master them and manage my time well if I’m fortunate enough to secure one or both of the above positions.
Geoffrey Campbell 
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