Geoff Campbell Prezi

Geoff Campbell Skills and Experience
Geoff Campbell Skills and Experience

Geoff Campbell Skills and Experience

I recently created a Prezi about my skills and experience related to higher education communication and public relations. Take a look here.

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Quick Update

Hi everybody,

So I’ve been very busy finishing up work to complete my M.S. in Public Relations here at Newhouse, taking a Visual and Multimedia Journalism class, interning in the marketing and communication office here at Syracuse University, and seeking a full-time job starting in June. Given that, posting here has unfortunately gone by the wayside at times.

Today though, I had time to tone and upload some photos from a trip to San Francisco. I also uploaded a Syracuse University “Sense of Place” video to YouTube, and had my post on WCG rock star Chuck Hemann’s talk about social analytics published on Syracuse University’s social media blog which (for which I’m seeking submissions from all SU students).

I should have a few more posts up before too long.

I’ll be writing about my best practices paper on higher ed use of social media (which will be written after I attend Michael Stoner’s talk on exactly that at PRSA’s Counselors to Higher Education Senior Summit next week), the forthcoming Tobacco-Free campus initiative campaign book my PR campaigns class group is working on with our client the Lerner Center, and hopefully at least a couple digital literacy/job hunt videos I’m working on at SU. (I know AP style but I’m going to use it whenever I’m not forced to abandon it).

For now here’s my Syracuse University sense of place video

and my apology for not posting often by way of a picture of an adorable dog I found in Berkeley, CA who was nice enough to pose for me:

San Francisco Tourist Photo

.eduGuru: Broadcast AND Engagement

Broadcast and Engagement

I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at Newhouse. Here’s a snippet below.

As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and engaging with a variety of stakeholders online.

The full article is available at doteduguru.com.

Syracuse University Social Media Strategy

As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and engaging with a variety of stakeholders online.

For my case study in Public Relations Theory with Brenda Wrigley I took a deeper look at the strategic thinking behind the school’s actions on social media. I began by looking at things like “An analysis of the increasing impact of social and other new media on public relations practice” in the Public Relations staple, the Institute for PR and the “Summary of Findings from the Third Comprehensive Study of Social Media Use by Schools, Colleges and Universities” by the higher ed communication masters at mStoner. I was able to convince the SU library to buy primary research on PR practice in higher ed which provided good quantitative data on what a variety of schools are doing.

I combined that background research with in-depth interviews, news reports, and archival information to have concrete evidence to support the notion that engagement with many stakeholders via social media is crucial to effective public relations practice in higher education. However, that’s not the long and short of it. It’s not enough to simply say “We need to be on Facebook and tweet at people and have videos of campus with corny music.” It’s about having an understanding of where your audiences are, what kind of content interests them, and in what form they want that content.

Being open to communicating with stakeholders makes this much easier and having an understanding of website and social media analytics doubly so. My paper is nowhere near the final word, but it’s a start.

Note: This semester, as a a graduate intern for Kate Brodock I’ll be working on content strategy for the school’s various accounts, organizing all the multitude of accounts of the school, and after I learn how to do so effectively in “NEW 600: Visual Journalism”, creating video content for the school.

Seeking Work in Higher Ed

Geoff Campbell

I’d like to announce a bit earlier than I need to that I’m looking for a full-time job starting Monday, June 3rd, 2013.

I could simply post my resume and explain why in 100 words or less why you, a manager in a higher education communication office, should hire me but I can do better.

Here’s a little Storify presentation about me and why I’d be a great web writer/public relations specialist at your college or university this summer.

  1. To start off, my name is Geoff Campbell. Here’s what I look like:
  2. I’ve lived all over North America.
  3. I earned my bachelor’s degree at Mount Allison University, the best undergraduate university in Canada.
  4. While I was there I studied International Relations, eventually being published in an Undergraduate Academic Journal.
  5. As part of the program I had to learn a language so I chose French and took advantage of an immersion program.
  6. On the advice of a professor I started writing outside of class. I started writing about what was familiar to me.
  7. then I branched out a bit into the unfamiliar.
  8. I started writing for the admissions office and continued writing until I graduated in 2012.
  9. While I worked there I wrote about my life there through words,
  10. photos,
  11. and video.
  12. Student Voices: Why did you come to Mount Allison University?

    Fri, Apr 15 2011 17:13:52
  13. My blog writing caught the eye of the Communications and Marketing Office who hired me as a paid intern.
  14. There I wrote news articles
  15. and created other written and photo content on behalf of the school.
  16. More importantly, however, I conducted a social media audit and drafted the school’s first social media strategy and guidelines.
  17. I also did much of the planning, interviewing, and promotion of the school’s 20-video series designed to reduce summer melt.
  18. I then moved onto doing videography myself and with a student volunteer, created a video of graduating students discussing their future to give prospective students an idea of the worth of the Mount Allison University experience.
  19. Mount Allison Class of 2012 Graduating Students

    Mon, Nov 26 2012 18:24:58
  20. When I wasn’t studying, writing my blog or working for the communications office I kept busy.
  21. I represented Amnesty International Mount Allison at the national conference and Human Rights College where I received training in public speaking, public relations, and effective event planning.
  22. I then organized a visit by Craig Benjamin, Amnesty International Canada’s Aboriginal Rights Campaigner.
  23. Over one summer, I interned in Student Affairs at Berklee College of Music
  24. During my final year I worked as the first Online Editor for the student newspaper, The Argosy, where I helped migrate the website from WordPress to Drupal and helped improve their online and social media presences.
  25. I did all of the technical support for a regional conference
  26. including live-streaming/live-tweeting a Skype conversation with Canada’s most respected news anchor, Peter Mansbridge.
  27. Peter Mansbridge on Social Media for Journalism

    Wed, Nov 09 2011 16:09:46
  28. I represented the paper at the Canadian University Press National Conference in Victoria, BC.
  29. I brought back insights from more experienced web editors which helped tremendously in improving our Facebook engagement
  30. and website statistics.
  31. I also covered digital technology use by the University
  32. the student government
  33. and students.
  34. After graduating from Mount Allison University with an Honours B.A. in International Relations I decided to pursue a career in communication and accepted an admissions offer from the Newhouse School.
  35. Here, so far I’ve improved my resume
  36. by creating a full media kit in a PR writing class accompanied by work in graphics, including a poster for the fictitious event
  37.  and other work culminating in the creation of a fully functional and interactive iPad magazine section.
  38. when I haven’t been doing schoolwork I’ve worked as a graduate assistant where I’m helping a multimedia professor do research for his book.
  39. staying abreast of social media trends and best practice
  40. and writing for Syracuse University’s School of Information Studies
    (iSchool) Blog.
  41. I’m currently finishing courses in PR Writing for Digital Platforms, PR Theory, PR Research, and Media Law. In the Spring semester I’ll be working at two internships and auditing a videography class on top of PR Campaigns, PR Management and two finance classes.
  42. I’m seeking full-time work in communications beginning June 3, 2012. I can be reached at any time via @GeoffBCampbell and geoff@geoffbcampbell.com.

Moving Quickly at the Newhouse School

During the first week of class of the fall semester, (of the M.S. in Public Relations here at the S.I. Newhouse School of Public Communications) I was concerned that classwork alone would not secure me a job starting in June 2013, when I’ll be done classes at Newhouse and have to find a full-time job, or, failing that, a full-time eight-week internship.

So, I looked for something that I wasn’t learning in my required classes and found ICC 625: New Media Business, jumped through all the hoops to audit it, and have been actively engaged in discussions every Wednesday morning.

The New Media Business professor, Vin Crosbie, is a managing partner of Digital Deliverance and is the senior consultant on Social and New Media and Curricula at the S.I. Newhouse School of Public Communications.

I’m very much looking forward to the next lecture, “Creative Destruction and How Supply & Demand Affects Media Economics, Business Models, Consumption, Law, and Content Itself”. You can follow me @GeoffBCampbell on Wednesday mornings from 9:30 a.m. to 12:15 p.m for highlights of the discussion.

I also have been wanting to know more about how university faculties decide on tenure so I nominated myself to be one of seven graduate students on the Newhouse Student Representative Committee. I was elected (albeit from 6 named candidates and a write-in option) and from there I ran (opposed) and was elected by a majority of graduate representatives to be the graduate student representative on the Newhouse Tenure Committee.

I cannot discuss the private discussions but when the committee needs student input I’ll be sure to include notifications here. I’m very much looking forward to being a part of this very important committee and upholding the strong reputation of the faculty here at Newhouse.

Lastly, I applied for and was hired to be Professor Seth Gitner‘s graduate research assistant. I’m doing varied research on multimedia storytelling that I will write more about in the future.

All of that work is on top of my full-time classes: COM 698: Media Law, PRL 605: Public Relations Theory, PRL 611: Public Relations Research, and PRL 614: Advanced Public Relations Writing for Digital Platforms which, all-together, I’ve found to be nothing to scoff at.

Today, I’ll be discussing Controlling Expression in Media Law, doing an in-class assignment in writing, doing multimedia storytelling research, reading dense academic text for Theory, and doing preliminary research for my case study in PR Theory. As a general rule I won’t be posting a lot (apart from the required posts for PRL 614) due to the workload but if anything major comes up I’ll be sure to share it here. For now I’ll wish you a positive productive Monday and leave you with a song. I hope your Monday goes better than this:

[Fall 2012] M.S. in PR at Newhouse

Maple Leaf and Forest Canopy, Gatineau Park, Quebec. Ron Watts / Getty Images

This semester is different than last. No more graphic design and no more day-long classes. I’m taking what actually seem to be graduate-level courses in communication – Theory, Research, and Law – in addition to a course that helped persuade me to come here: PRL 614: Advanced Public Relations Writing for Digital Platforms.

In Theory we’ll be writing a theory and original research-based case study.

In Research we’ll be performing research for a local client that (ideally) will inform our PR Campaign activities in the Winter Semester.

Media Law is a more traditional course comprised mostly of course readings and exams on expression, obscenity libel, privacy and IP laws and court cases.

For Adv. PR Writing we’ll be presenting a PR/social media case study, a crisis communication mock press briefing, an online press kit, and regular writing assignments.

I’ll be writing some blog posts here as required for the writing course in addition to anything else that seems relevant. In addition to courses I hope to be elected to a graduate spot on one or more student representative committees through Student Affairs. Lastly, if have an interview this week for an amazing research assistant position that I’ll be sure to wrote about regularly if selected.

Side note: I just inputted all of my exam/due dates onto my calendar and while it would be a busy semester if I were chosen for both of the above positions, I’m not really nervous because I’ve done a good deal more work more many times over at Mount Allison University. Theory and Research may be covering concept that are foreign to me right now but I’m not concerned about my ability to master them and manage my time well if I’m fortunate enough to secure one or both of the above positions.