Geoff Campbell Prezi

Geoff Campbell Skills and Experience
Geoff Campbell Skills and Experience

Geoff Campbell Skills and Experience

I recently created a Prezi about my skills and experience related to higher education communication and public relations. Take a look here.

Seeking Work in Higher Ed

Geoff Campbell

I’d like to announce a bit earlier than I need to that I’m looking for a full-time job starting Monday, June 3rd, 2013.

I could simply post my resume and explain why in 100 words or less why you, a manager in a higher education communication office, should hire me but I can do better.

Here’s a little Storify presentation about me and why I’d be a great web writer/public relations specialist at your college or university this summer.

  1. To start off, my name is Geoff Campbell. Here’s what I look like:
  2. I’ve lived all over North America.
  3. I earned my bachelor’s degree at Mount Allison University, the best undergraduate university in Canada.
  4. While I was there I studied International Relations, eventually being published in an Undergraduate Academic Journal.
  5. As part of the program I had to learn a language so I chose French and took advantage of an immersion program.
  6. On the advice of a professor I started writing outside of class. I started writing about what was familiar to me.
  7. then I branched out a bit into the unfamiliar.
  8. I started writing for the admissions office and continued writing until I graduated in 2012.
  9. While I worked there I wrote about my life there through words,
  10. photos,
  11. and video.
  12. Student Voices: Why did you come to Mount Allison University?

    Fri, Apr 15 2011 17:13:52
  13. My blog writing caught the eye of the Communications and Marketing Office who hired me as a paid intern.
  14. There I wrote news articles
  15. and created other written and photo content on behalf of the school.
  16. More importantly, however, I conducted a social media audit and drafted the school’s first social media strategy and guidelines.
  17. I also did much of the planning, interviewing, and promotion of the school’s 20-video series designed to reduce summer melt.
  18. I then moved onto doing videography myself and with a student volunteer, created a video of graduating students discussing their future to give prospective students an idea of the worth of the Mount Allison University experience.
  19. Mount Allison Class of 2012 Graduating Students

    Mon, Nov 26 2012 18:24:58
  20. When I wasn’t studying, writing my blog or working for the communications office I kept busy.
  21. I represented Amnesty International Mount Allison at the national conference and Human Rights College where I received training in public speaking, public relations, and effective event planning.
  22. I then organized a visit by Craig Benjamin, Amnesty International Canada’s Aboriginal Rights Campaigner.
  23. Over one summer, I interned in Student Affairs at Berklee College of Music
  24. During my final year I worked as the first Online Editor for the student newspaper, The Argosy, where I helped migrate the website from WordPress to Drupal and helped improve their online and social media presences.
  25. I did all of the technical support for a regional conference
  26. including live-streaming/live-tweeting a Skype conversation with Canada’s most respected news anchor, Peter Mansbridge.
  27. Peter Mansbridge on Social Media for Journalism

    Wed, Nov 09 2011 16:09:46
  28. I represented the paper at the Canadian University Press National Conference in Victoria, BC.
  29. I brought back insights from more experienced web editors which helped tremendously in improving our Facebook engagement
  30. and website statistics.
  31. I also covered digital technology use by the University
  32. the student government
  33. and students.
  34. After graduating from Mount Allison University with an Honours B.A. in International Relations I decided to pursue a career in communication and accepted an admissions offer from the Newhouse School.
  35. Here, so far I’ve improved my resume
  36. by creating a full media kit in a PR writing class accompanied by work in graphics, including a poster for the fictitious event
  37.  and other work culminating in the creation of a fully functional and interactive iPad magazine section.
  38. when I haven’t been doing schoolwork I’ve worked as a graduate assistant where I’m helping a multimedia professor do research for his book.
  39. staying abreast of social media trends and best practice
  40. and writing for Syracuse University’s School of Information Studies
    (iSchool) Blog.
  41. I’m currently finishing courses in PR Writing for Digital Platforms, PR Theory, PR Research, and Media Law. In the Spring semester I’ll be working at two internships and auditing a videography class on top of PR Campaigns, PR Management and two finance classes.
  42. I’m seeking full-time work in communications beginning June 3, 2012. I can be reached at any time via @GeoffBCampbell and geoff@geoffbcampbell.com.

Cutlip et al.’s 4 Step PR Process

Primer of Public Relations Research - Don W. Stacks, our primary textbook for PR Research at the S.I. Newhouse School of Public Communications.
Primer of Public Relations Research - Don W. Stacks, our primary textbook for PR Research at the S.I. Newhouse School of Public Communications.

Primer of Public Relations Research – Don W. Stacks, our primary textbook for PR Research at the S.I. Newhouse School of Public Communications.

I’ve gotten quite into my courses here at the S.I. Newhouse School of Public Communications. I’m pretty busy doing coursework but every now and then I’d like to share some observations/class notes/etc. from class to let prospective students know what the curriculum here entails. This semester is really the ‘meat and potatoes of Newhouse’s take on Public Relations.

The content from our cumulative exam we take in April (a requirement to graduate) is taken from our Research, Theory, Management and Campaigns courses.

Here’s our course syllabus

and here’s what we discussed in class on Tuesday:

4 Step Public Relations Process

RACE: Research, Action, Communication, and Evaluation

Keys: Situation Analysis, Strategy, Implementation, and Assessment

Step 1: Defining the Public Relations Problem 

A problem statement represents a concise description of the situation.

-often written in a sentence or short paragraph

-useful problem statement summarizes what was learned about the problem situation

-written in present tense, describes a situation in specific and measurable terms dealing with knowledge predisposition and behavior

-who what where when why how

Problem Statements deal with:

What is the source of concern?

Where is this a problem?

When is it a problem?

Who is involved or affected?

Why is this a concern to the organization and its publics?

The classic example of an overused problem statement that has an implied solution is:

“What we have here is a communication problem”

Communication is part of the solution, not the problem!

A real problem statement:

“Only 5% of new graduates join the alumni association during the 1st year following graduation, compared with 21% of all graduates, resulting in lost contact and reduced support for the university”

Situation Analysis

“An unabridged collection of all that is known about the situation, its history, forces operating on it, and those involved or affected internally and externally”

-A situation analysis contains the background information needed to illustrate in detail the meaning of a problem statement.

-Doing a situation analysis helps you clearly and specifically define and refine the problem statement.

-Situation analysis research gives practitioners the timely, complete, and accurate information needed to understand the problem and to serve as a basis for decision-making.

S.W.O.T. Strengths, Weaknesses, Opportunities and Threats

Detailed analysis of the internal and external factors allows one to assess organizational strengths (S) and weaknesses (W) and to identify the opportunities (O) and threats (T) in the environment.

Moving Quickly at the Newhouse School

During the first week of class of the fall semester, (of the M.S. in Public Relations here at the S.I. Newhouse School of Public Communications) I was concerned that classwork alone would not secure me a job starting in June 2013, when I’ll be done classes at Newhouse and have to find a full-time job, or, failing that, a full-time eight-week internship.

So, I looked for something that I wasn’t learning in my required classes and found ICC 625: New Media Business, jumped through all the hoops to audit it, and have been actively engaged in discussions every Wednesday morning.

The New Media Business professor, Vin Crosbie, is a managing partner of Digital Deliverance and is the senior consultant on Social and New Media and Curricula at the S.I. Newhouse School of Public Communications.

I’m very much looking forward to the next lecture, “Creative Destruction and How Supply & Demand Affects Media Economics, Business Models, Consumption, Law, and Content Itself”. You can follow me @GeoffBCampbell on Wednesday mornings from 9:30 a.m. to 12:15 p.m for highlights of the discussion.

I also have been wanting to know more about how university faculties decide on tenure so I nominated myself to be one of seven graduate students on the Newhouse Student Representative Committee. I was elected (albeit from 6 named candidates and a write-in option) and from there I ran (opposed) and was elected by a majority of graduate representatives to be the graduate student representative on the Newhouse Tenure Committee.

I cannot discuss the private discussions but when the committee needs student input I’ll be sure to include notifications here. I’m very much looking forward to being a part of this very important committee and upholding the strong reputation of the faculty here at Newhouse.

Lastly, I applied for and was hired to be Professor Seth Gitner‘s graduate research assistant. I’m doing varied research on multimedia storytelling that I will write more about in the future.

All of that work is on top of my full-time classes: COM 698: Media Law, PRL 605: Public Relations Theory, PRL 611: Public Relations Research, and PRL 614: Advanced Public Relations Writing for Digital Platforms which, all-together, I’ve found to be nothing to scoff at.

Today, I’ll be discussing Controlling Expression in Media Law, doing an in-class assignment in writing, doing multimedia storytelling research, reading dense academic text for Theory, and doing preliminary research for my case study in PR Theory. As a general rule I won’t be posting a lot (apart from the required posts for PRL 614) due to the workload but if anything major comes up I’ll be sure to share it here. For now I’ll wish you a positive productive Monday and leave you with a song. I hope your Monday goes better than this:

[Fall 2012] M.S. in PR at Newhouse

Maple Leaf and Forest Canopy, Gatineau Park, Quebec. Ron Watts / Getty Images

This semester is different than last. No more graphic design and no more day-long classes. I’m taking what actually seem to be graduate-level courses in communication – Theory, Research, and Law – in addition to a course that helped persuade me to come here: PRL 614: Advanced Public Relations Writing for Digital Platforms.

In Theory we’ll be writing a theory and original research-based case study.

In Research we’ll be performing research for a local client that (ideally) will inform our PR Campaign activities in the Winter Semester.

Media Law is a more traditional course comprised mostly of course readings and exams on expression, obscenity libel, privacy and IP laws and court cases.

For Adv. PR Writing we’ll be presenting a PR/social media case study, a crisis communication mock press briefing, an online press kit, and regular writing assignments.

I’ll be writing some blog posts here as required for the writing course in addition to anything else that seems relevant. In addition to courses I hope to be elected to a graduate spot on one or more student representative committees through Student Affairs. Lastly, if have an interview this week for an amazing research assistant position that I’ll be sure to wrote about regularly if selected.

Side note: I just inputted all of my exam/due dates onto my calendar and while it would be a busy semester if I were chosen for both of the above positions, I’m not really nervous because I’ve done a good deal more work more many times over at Mount Allison University. Theory and Research may be covering concept that are foreign to me right now but I’m not concerned about my ability to master them and manage my time well if I’m fortunate enough to secure one or both of the above positions.