[Fall 2012] M.S. in PR at Newhouse

Maple Leaf and Forest Canopy, Gatineau Park, Quebec. Ron Watts / Getty Images

This semester is different than last. No more graphic design and no more day-long classes. I’m taking what actually seem to be graduate-level courses in communication – Theory, Research, and Law – in addition to a course that helped persuade me to come here: PRL 614: Advanced Public Relations Writing for Digital Platforms.

In Theory we’ll be writing a theory and original research-based case study.

In Research we’ll be performing research for a local client that (ideally) will inform our PR Campaign activities in the Winter Semester.

Media Law is a more traditional course comprised mostly of course readings and exams on expression, obscenity libel, privacy and IP laws and court cases.

For Adv. PR Writing we’ll be presenting a PR/social media case study, a crisis communication mock press briefing, an online press kit, and regular writing assignments.

I’ll be writing some blog posts here as required for the writing course in addition to anything else that seems relevant. In addition to courses I hope to be elected to a graduate spot on one or more student representative committees through Student Affairs. Lastly, if have an interview this week for an amazing research assistant position that I’ll be sure to wrote about regularly if selected.

Side note: I just inputted all of my exam/due dates onto my calendar and while it would be a busy semester if I were chosen for both of the above positions, I’m not really nervous because I’ve done a good deal more work more many times over at Mount Allison University. Theory and Research may be covering concept that are foreign to me right now but I’m not concerned about my ability to master them and manage my time well if I’m fortunate enough to secure one or both of the above positions.

PRL 614: Advanced PR Writing for Digital Platforms Intro

Geoff Campbell
Geoff Campbell

Hi, I’m Geoff Campbell


This post is the first in a series of required posts for PRL 614: Advanced Public Relations Writing for Digital Platforms course I’m taking as part of the M.S. in Public Relations Curriculum at the S.I. Newhouse School of Public Communications. Information about the course can be found here.

This post is meant to serve as an introduction to me, my interests in PR and my potential career.

If you’ve been reading this post for a while or are a carry-over from my blog writing about Mount Allison University in Sackville, NB, Canada. you’ll know that I’m a Canadian American who was born in Quebec but grew up outside Chicago. I studied International Relations at a small liberal arts school in Canada where, after discovering that my creating NPR’s Facebook page was for some reason worth mentioning at an NPR social media training conference in LA, I decided to pursue a career in communications.

I’m interested in human rights, sustainable development, and international travel so much so that I nearly applied to the Peace Corps before on deciding on a career in communication.

My initial experience in public relations was working as a Communications Assistant at Mount Allison University for just over a year. I worked primarily on improving the school’s social media presence by conducting an audit of the school’s accounts, best practices, and recommendations for improvement before implementing those changes. I also helped create a video series for incoming students. I have some interest in working in communication in higher education but am also considering work in a corporate environment or for a non-profit (once my student loans are paid off). My hope would be to some day be a communications director for a large nonprofit organization like Amnesty International.