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Geoffrey Campbell

Digital Analyst (CXL Certified) | Google Analytics 4 | Google Tag Manager

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Starbucks VP Speech at Newhouse

On Friday, James Olson, Vice President, Global Public Relations for Starbucks Coffee Company, came to campus to present his talk, “Enlightened Leadership: How … More

Brand, Howard Schultz, James Olson, Starbucks, United States

Newsworthiness and Implications for PR

Last September, NPR wrote about the Occupy Wall St. protests that were happening in New York City. People got upset. … More

Sage Handbook of Public Relations

[PR Theory] Power and Public Relations

As I noted in my last post I’m well into the fall semester at the S.I. Newhouse School of Public … More

But you got cookie, so share it maybe?

So it turns out that given the workload oppressive heat (it’s only 77°F back where I went to college in Sackville, … More

Dale Carnegie’s How to Win Friends and Influence People (in a nutshell)

Dale Carnegie’s book, “How to Win Friends and Influence People”, was first published in 1936. The key advice, in a … More

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