Higher Ed / College Campus Photos

March 3, 2013 by
College Campus Photos

Over the past couple months, as part of my Multimedia and Visual Journalism course at Newhouse I’ve taken hundreds of photos. Here are a few from around campus.

Syracuse University in WinterSyracuse University in WinterSyracuse University in WinterSyracuse University in WinterSyracuse University S.I. Newhouse School Public RelationsSyracuse University S.I. Newhouse School Public Relations
Syracuse University PhotographySyracuse University PhotographySyracuse University PhotographySyracuse University PhotographyMike Swartz presenting at the Newhouse Tablet Magazine CompetitionTablet Magazine Design Competition
Tablet Magazine Design CompetitionTablet Magazine Design CompetitionTablet Magazine Design CompetitionTablet Magazine Design CompetitionSyracuse University PhotographyTablet Magazine Design Competition

 

Filed Under: #hesm, #heweb, higher ed, Job Hunt, Newhouse, Newhouse School, Photography, Public Relations, S.I. Newhouse School of Public Communications Tagged With: , , , ,

Hire Me (Higher Ed Social Media Manager)

February 19, 2013 by

Hi,

I’m Geoff Campbell and want to be your school’s next social media manager starting as early as June 3rd.

Here’s a bit about my experience.

I have hands-on experience managing institutional social media accounts, writing a comprehensive social media policy and drafting/implementing social media strategy.

In the last seven months, I’ve written in-depth (Case Study: Broadcast AND Engagement Triumph in Social Media) and on-topic (Want a Job Using Social Media? Work on Your Klout) web posts. I’ve learned graphic design using Adobe CS6 (InDesign, Illustrator, and Photoshop). In addition, I’ve improved my photography skills and will soon have HD video samples to share thanks to professional training here at Newhouse (today was a close look at Final Cut Pro X).

I’ve extensively researched (and will study and write further on social media and its role in higher education). I have a solid understanding (which will grow exponentially over the next three months) of the most relevant social media platforms, digital marketing/brand strategy, public relations, analytics, SEO, SEM, and monitoring tools that are relevant to higher ed.

If you want to know a bit more about my experience look at this Storify post, my Communications Assistant details, my writing and work samples, and my LinkedIn profile.

If you’re in a position to hire someone like me in June please contact me through this page, via e-mail, on Twitter, or even Google+ at your convenience.

Filed Under: higher ed, S.I. Newhouse School of Public Communications Tagged With: , , , , , , , ,

PRSA CHE (Higher Ed PR) Senior Summit

February 18, 2013 by
PRSA CHE

Every year, the Counselors to Higher Education (CHE) section of the Public Relations Society of America (PRSA) holds a Senior Summit where practitioners can learn hear from experienced executives on best practices and learn from one another what they can do to improve the communication activities at their higher education institutions.

Thanks in large part to subsidies from the Newhouse School (specifically Associate Dean for Professional Graduate Studies Joel Kaplan), The William P. Ehling Chapter of the Public Relations Student Society of America (PRSSA), and Syracuse University’s Graduate Student Organization, I will be attending the 2013 Summit in April.

The Summit bills itself as the “premier annual event on higher education communications” and this year they clearly set out to live up to that expectation.

This year’s Summit features the following:

  • A keynote luncheon by Michael Stoner entitled “Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results“.
  • A session discussing the first ever research on CHE members of duties and how practitioners “can  gain a seat at the table in order to practice truly strategic public relations” led by Rosalynne D. Whitaker-Heck from Hampton University and Jeanette DeDiemar from Florida State University
  • a panel discussion about hosting the 2012 Presidential Debates at University of Denver Daniels College of Business and Lynn University
  • A panel discussion led by John Morgan, associate vice president for public relations at Quinnipiac University entitled “The Next Time: Lessons Learned from Hurricane Sandy”
  • A National Media Panel on Higher Education, featuring
    Mary Beth Marklein, higher education correspondent, USA Today
    Liz McMillen, editor, The Chronicle of Higher Education
    Tim Goral, editor in chief, University Business
    Scott Jaschik, editor, Inside Higher Ed
  • A keynote luncheon by Jason Simon, director of marketing communications at the University of California entitled: “Marketing Blunder? Hardly. How Being “Boldly Californian” Brought Down a Logo and Left A Stronger University of California”

and many more discussions and opportunities for networking.

While I’m the only attendee currently registered who is not already working full-time I plan to get everything I can out of this investment of time and money. I’ll be taking extensive notes on what I assume will be insightful lectures and discussions in addition to the opportunity to hear from dozens of industry professionals. I’m very excited for this opportunity to learn firsthand insights from masters in the field I hope to enter in June.

There is a private list of attendees only for those attending but there is also a page on Lanyrd for the event.

Filed Under: #hesm, #heweb, higher ed, Newhouse, Newhouse School, Public Relations, S.I. Newhouse School of Public Communications Tagged With: , , , ,

Seeking Work in Higher Ed

November 27, 2012 by
Geoff Campbell

I’d like to announce a bit earlier than I need to that I’m looking for a full-time job starting Monday, June 3rd, 2013.

I could simply post my resume and explain why in 100 words or less why you, a manager in a higher education communication office, should hire me but I can do better.

Here’s a little Storify presentation about me and why I’d be a great web writer/public relations specialist at your college or university this summer.

  1. To start off, my name is Geoff Campbell. Here’s what I look like:

  2. Geoff Campbell

    Geoff_Campbell
    Mon, Nov 26 2012 17:24:43
  3. I’ve lived all over North America.

  4. Where I’ve Been

    Geoff_Campbell
    Sun, Nov 25 2012 16:00:00
  5. I earned my bachelor’s degree at Mount Allison University, the best undergraduate university in Canada.

  6. Mount Allison ranked best undergrad by Maclean’s

    Mount Allison has been named the best undergraduate university in Canada by Maclean’s magazine for a record 15th time. The university, lo…
    Yahoo
  7. While I was there I studied International Relations, eventually being published in an Undergraduate Academic Journal.

  8. 10/11 Journal: Alternative Solutions For A Sustainable Future

    Spring 2011: Alternative Solutions For A Sustainable Future ISSN 1710-4947 The Democratic Republic of the Congo International Judicial St…
    atlis
  9. As part of the program I had to learn a language so I chose French and took advantage of an immersion program.

  10. French

    Geoff_Campbell
    Thu, Sep 27 2012 17:00:00
  11. On the advice of a professor I started writing outside of class. I started writing about what was familiar to me.

  12. 2008 US Presidential Election Retrospective | The Argosy – Mount Allison University’s Independent Student Newspaper

    Photo Caption: I’m the one in the red shirt, two heads south of the Secret Service agent to the right of the stage. I was born in Canada,…
    Mta
  13. then I branched out a bit into the unfamiliar.

  14. Interview: Dave King of Flogging Molly | The Argosy – Mount Allison University’s Independent Student Newspaper

    This past weekend I had the opportunity to have a phone interview with Dave King, lead singer of the Irish-American punk rock band Floggi…
    Mta
  15. I started writing for the admissions office and continued writing until I graduated in 2012.
  16. While I worked there I wrote about my life there through words,

  17. Geoff Campbell at Mount Allison University: The Top Three Reasons Why You Should Go to Mount Allison University in Sackville, New Brunswick, Canada for Your Undergraduate Degree

    The Top Three Reasons Why You Should Go to Mount Allison University in Sackville, New Brunswick, Canada for Your Undergraduate Degree Dec…
    Blogspot
  18. photos,

  19. Geoff Campbell at Mount Allison University: Day in the Life Part Six: Jennings Meal Hall

    Most first year students get the Unlimited Food plan…which allows/forces you to eat at meal hall three times a day…well…two times a…
    Blogspot
  20. and video.
  21. Student Voices: Why did you come to Mount Allison University?

    geoffatmountallison
    Fri, Apr 15 2011 17:13:52
  22. My blog writing caught the eye of the Communications and Marketing Office who hired me as a paid intern.
  23. There I wrote news articles

  24. Events

    Mount Allison students launch ninth annual ATLIS journal 2011-06-29 10:40:13 The Atlantic International Studies Organization (ATLIS) , a …
    Mta
  25. and created other written and photo content on behalf of the school.

  26. Ursula climbs to the top: a visit with New Brunswick’s Mount Allison – Ursula On Tour

    Everybody at Mount Allison did their best to make my trip memorable. Mount Allison University really is a one of a kind immersive learnin…
    Ursulaontour
  27. More importantly, however, I conducted a social media audit and drafted the school’s first social media strategy and guidelines.
  28. I also did much of the planning, interviewing, and promotion of the school’s 20-video series designed to reduce summer melt.

  29. 20 Tips for first-year students at Mount Allison University

    Collection of reactions by Mount Allison students, alumni, industry professionals, and others to Mount Allison University’s 20 videos for…

    geoffatmta
  30. I then moved onto doing videography myself and with a student volunteer, created a video of graduating students discussing their future to give prospective students an idea of the worth of the Mount Allison University experience.
  31. Mount Allison Class of 2012 Graduating Students

    mountallison
    Mon, Nov 26 2012 18:24:58
  32. When I wasn’t studying, writing my blog or working for the communications office I kept busy.
  33. I represented Amnesty International Mount Allison at the national conference and Human Rights College where I received training in public speaking, public relations, and effective event planning.

  34. Events

    Mount Allison represented at Amnesty International Human Rights College2011-06-16 09:22:55 Geoff Campbell, President of Mount Allison’s A…
    mta.ca
  35. I then organized a visit by Craig Benjamin, Amnesty International Canada’s Aboriginal Rights Campaigner.

  36. Amnesty International campaigner visits campus | The Argosy – Mount Allison University’s Independent Student Newspaper

    Photo Caption: (from left to right) Advait Vij, Geoffrey Campbell, Craig Benjamin, and Aya Al-Shalchi in front of a poster in support of …
    Mta
  37. Over one summer, I interned in Student Affairs at Berklee College of Music

  38. Summer Projects Coordinator

    Over the summer of 2009, I worked as the Summer Projects Coordinator at Berklee College of Music.
    Geoff Campbell
  39. During my final year I worked as the first Online Editor for the student newspaper, The Argosy, where I helped migrate the website from WordPress to Drupal and helped improve their online and social media presences.
  40. Online Content @The_Argosy
    Geoff Campbell
  41. I did all of the technical support for a regional conference

  42. Atlantic Region Canadian University Press Fall 2011 Conference

    I had been working making sure everything was set up, single-handedly setting up a live-streamed and recorded Skype conversation at the O…

    geoffatmta
  43. including live-streaming/live-tweeting a Skype conversation with Canada’s most respected news anchor, Peter Mansbridge.
  44. Peter Mansbridge on Social Media for Journalism

    GeoffatMountAllison
    Wed, Nov 09 2011 16:09:46
  45. I represented the paper at the Canadian University Press National Conference in Victoria, BC.

  46. My trip to #NASH74 according to Twitter

    The Canadian University Press held its 74th national conference in Victoria, BC. Here’s how it went for me. [Note: I’ll be creating separ…

    geoffatmta
  47. I brought back insights from more experienced web editors which helped tremendously in improving our Facebook engagement

  48. The Argosy Stats

    Geoff_Campbell
    Sun, Nov 25 2012 16:00:00
  49. and website statistics.

  50. The Argosy Stats

    Geoff_Campbell
    Sun, Nov 25 2012 16:00:00
  51. I also covered digital technology use by the University

  52. Mount Allison University plans website redesign | The Argosy – Mount Allison University’s Independent Student Newspaper

    If everything goes as planned, Mount Allison will have a brand new website this summer. The website redesign comes at the heels of the no…
    Mta
  53. the student government

  54. Mount Allison SAC Technology Initiatives | The Argosy – Mount Allison University’s Independent Student Newspaper

    Demo Page of Square Crop’s ‘Katalyst’ Social Network After negotiations have wrapped up early this Spring, the Students’ Administrative C…
    Mta
  55. and students.

  56. Getting a job in 2012 – Standing out in a Twitter-stream | The Argosy – Mount Allison University’s Independent Student Newspaper

    For those who think the dead-tree resume is nearing the end of its life, you may be right. Fourth-year commerce student Daniel Hebert rec…
    Mta
  57. After graduating from Mount Allison University with an Honours B.A. in International Relations I decided to pursue a career in communication and accepted an admissions offer from the Newhouse School.

  58. Why I’m pursuing an M.S. in Public Relations at the S.I. Newhouse School of Public Communications

    After much deliberation, I’ve decided that I’m going to pursue my Master of Science in Public Relations from the S.I. Newhouse School of …
    Geoff Campbell
  59. Here, so far I’ve improved my resume
  60. Geoff Campbell Resume
    Scribd
  61. by creating a full media kit in a PR writing class accompanied by work in graphics, including a poster for the fictitious event

  62. Geoff Campbell Graphic Design Sample

    Geoff_Campbell
    Sun, Nov 25 2012 16:00:00
  63.  and other work culminating in the creation of a fully functional and interactive iPad magazine section.

  64. Geoff Campbell Graphic Design Sample

    Geoff_Campbell
    Sun, Nov 25 2012 16:00:00

  65. Geoff Campbell Graphic Design Sample

    Geoff_Campbell
    Sun, Nov 25 2012 16:00:00

  66. Geoff Campbell Graphic Design Sample

    Geoff_Campbell
    Sun, Nov 25 2012 16:00:00

  67. Geoff Campbell Graphic Design Sample

    Geoff_Campbell
    Sun, Nov 25 2012 16:00:00
  68. when I haven’t been doing schoolwork I’ve worked as a graduate assistant where I’m helping a multimedia professor do research for his book.

  69. Multimedia Storytelling Research

    As I’ve mentioned earlier, I started working at a Graduate Research Assistant here at the S.I. Newhouse School of Public Communications i…
    Geoff Campbell
  70. staying abreast of social media trends and best practice

  71. I’m now a “Hootsuite Certified Professional” – Geoff Campbell

    Nov 10, 2012 … After getting an offer for free “Hootsuite University” training via Klout Perks I spent a few hours going through the …
    Geoff Campbell
  72. and writing for Syracuse University’s School of Information Studies
    (iSchool) Blog.

  73. Why Did IFTTT Remove Twitter Triggers?

    If you’ve ever wondered if there was an easier way of getting things done online you’ve probably looked at automation services. One of th…
    Syr
  74. I’m currently finishing courses in PR Writing for Digital Platforms, PR Theory, PR Research, and Media Law. In the Spring semester I’ll be working at two internships and auditing a videography class on top of PR Campaigns, PR Management and two finance classes.
  75. I’m seeking full-time work in communications beginning June 3, 2012. I can be reached at any time via @GeoffBCampbell and geoff@geoffbcampbell.com.
Filed Under: COM 689: Media Law, Job Hunt, Mount Allison University, Newhouse, Newhouse School, PRL 604: Writing for News and Public Relations, PRL 605: Public Relations Theory, PRL 611: Public Relations Research, PRL 614: Advanced Public Relations Writing for Digital Platforms, Public Relations, S.I. Newhouse School of Public Communications Tagged With: