Higher Ed / College Campus Photos

College Campus Photos

Over the past couple months, as part of my Multimedia and Visual Journalism course at Newhouse I’ve taken hundreds of photos. Here are a few from around campus.

Syracuse University in WinterSyracuse University in WinterSyracuse University in WinterSyracuse University in WinterSyracuse University S.I. Newhouse School Public RelationsSyracuse University S.I. Newhouse School Public Relations
Syracuse University PhotographySyracuse University PhotographySyracuse University PhotographySyracuse University PhotographyMike Swartz presenting at the Newhouse Tablet Magazine CompetitionTablet Magazine Design Competition
Tablet Magazine Design CompetitionTablet Magazine Design CompetitionTablet Magazine Design CompetitionTablet Magazine Design CompetitionSyracuse University PhotographyTablet Magazine Design Competition

 

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Hire Me (Higher Ed Social Media Manager)

Hi,

I’m Geoff Campbell and want to be your school’s next social media manager starting as early as June 3rd.

Here’s a bit about my experience.

I have hands-on experience managing institutional social media accounts, writing a comprehensive social media policy and drafting/implementing social media strategy.

In the last seven months, I’ve written in-depth (Case Study: Broadcast AND Engagement Triumph in Social Media) and on-topic (Want a Job Using Social Media? Work on Your Klout) web posts. I’ve learned graphic design using Adobe CS6 (InDesign, Illustrator, and Photoshop). In addition, I’ve improved my photography skills and will soon have HD video samples to share thanks to professional training here at Newhouse (today was a close look at Final Cut Pro X).

I’ve extensively researched (and will study and write further on social media and its role in higher education). I have a solid understanding (which will grow exponentially over the next three months) of the most relevant social media platforms, digital marketing/brand strategy, public relations, analytics, SEO, SEM, and monitoring tools that are relevant to higher ed.

If you want to know a bit more about my experience look at this Storify post, my Communications Assistant details, my writing and work samples, and my LinkedIn profile.

If you’re in a position to hire someone like me in June please contact me through this page, via e-mail, on Twitter, or even Google+ at your convenience.

PRSA CHE (Higher Ed PR) Senior Summit

PRSA CHE

Every year, the Counselors to Higher Education (CHE) section of the Public Relations Society of America (PRSA) holds a Senior Summit where practitioners can learn hear from experienced executives on best practices and learn from one another what they can do to improve the communication activities at their higher education institutions.

Thanks in large part to subsidies from the Newhouse School (specifically Associate Dean for Professional Graduate Studies Joel Kaplan), The William P. Ehling Chapter of the Public Relations Student Society of America (PRSSA), and Syracuse University’s Graduate Student Organization, I will be attending the 2013 Summit in April.

The Summit bills itself as the “premier annual event on higher education communications” and this year they clearly set out to live up to that expectation.

This year’s Summit features the following:

  • A keynote luncheon by Michael Stoner entitled “Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results“.
  • A session discussing the first ever research on CHE members of duties and how practitioners “can  gain a seat at the table in order to practice truly strategic public relations” led by Rosalynne D. Whitaker-Heck from Hampton University and Jeanette DeDiemar from Florida State University
  • a panel discussion about hosting the 2012 Presidential Debates at University of Denver Daniels College of Business and Lynn University
  • A panel discussion led by John Morgan, associate vice president for public relations at Quinnipiac University entitled “The Next Time: Lessons Learned from Hurricane Sandy”
  • A National Media Panel on Higher Education, featuring
    Mary Beth Marklein, higher education correspondent, USA Today
    Liz McMillen, editor, The Chronicle of Higher Education
    Tim Goral, editor in chief, University Business
    Scott Jaschik, editor, Inside Higher Ed
  • A keynote luncheon by Jason Simon, director of marketing communications at the University of California entitled: “Marketing Blunder? Hardly. How Being “Boldly Californian” Brought Down a Logo and Left A Stronger University of California”

and many more discussions and opportunities for networking.

While I’m the only attendee currently registered who is not already working full-time I plan to get everything I can out of this investment of time and money. I’ll be taking extensive notes on what I assume will be insightful lectures and discussions in addition to the opportunity to hear from dozens of industry professionals. I’m very excited for this opportunity to learn firsthand insights from masters in the field I hope to enter in June.

There is a private list of attendees only for those attending but there is also a page on Lanyrd for the event.

Seeking Work in Higher Ed

Geoff Campbell

I’d like to announce a bit earlier than I need to that I’m looking for a full-time job starting Monday, June 3rd, 2013.

I could simply post my resume and explain why in 100 words or less why you, a manager in a higher education communication office, should hire me but I can do better.

Here’s a little Storify presentation about me and why I’d be a great web writer/public relations specialist at your college or university this summer.

  1. To start off, my name is Geoff Campbell. Here’s what I look like:
  2. I’ve lived all over North America.
  3. I earned my bachelor’s degree at Mount Allison University, the best undergraduate university in Canada.
  4. While I was there I studied International Relations, eventually being published in an Undergraduate Academic Journal.
  5. As part of the program I had to learn a language so I chose French and took advantage of an immersion program.
  6. On the advice of a professor I started writing outside of class. I started writing about what was familiar to me.
  7. then I branched out a bit into the unfamiliar.
  8. I started writing for the admissions office and continued writing until I graduated in 2012.
  9. While I worked there I wrote about my life there through words,
  10. photos,
  11. and video.
  12. Student Voices: Why did you come to Mount Allison University?

    Fri, Apr 15 2011 17:13:52
  13. My blog writing caught the eye of the Communications and Marketing Office who hired me as a paid intern.
  14. There I wrote news articles
  15. and created other written and photo content on behalf of the school.
  16. More importantly, however, I conducted a social media audit and drafted the school’s first social media strategy and guidelines.
  17. I also did much of the planning, interviewing, and promotion of the school’s 20-video series designed to reduce summer melt.
  18. I then moved onto doing videography myself and with a student volunteer, created a video of graduating students discussing their future to give prospective students an idea of the worth of the Mount Allison University experience.
  19. Mount Allison Class of 2012 Graduating Students

    Mon, Nov 26 2012 18:24:58
  20. When I wasn’t studying, writing my blog or working for the communications office I kept busy.
  21. I represented Amnesty International Mount Allison at the national conference and Human Rights College where I received training in public speaking, public relations, and effective event planning.
  22. I then organized a visit by Craig Benjamin, Amnesty International Canada’s Aboriginal Rights Campaigner.
  23. Over one summer, I interned in Student Affairs at Berklee College of Music
  24. During my final year I worked as the first Online Editor for the student newspaper, The Argosy, where I helped migrate the website from WordPress to Drupal and helped improve their online and social media presences.
  25. I did all of the technical support for a regional conference
  26. including live-streaming/live-tweeting a Skype conversation with Canada’s most respected news anchor, Peter Mansbridge.
  27. Peter Mansbridge on Social Media for Journalism

    Wed, Nov 09 2011 16:09:46
  28. I represented the paper at the Canadian University Press National Conference in Victoria, BC.
  29. I brought back insights from more experienced web editors which helped tremendously in improving our Facebook engagement
  30. and website statistics.
  31. I also covered digital technology use by the University
  32. the student government
  33. and students.
  34. After graduating from Mount Allison University with an Honours B.A. in International Relations I decided to pursue a career in communication and accepted an admissions offer from the Newhouse School.
  35. Here, so far I’ve improved my resume
  36. by creating a full media kit in a PR writing class accompanied by work in graphics, including a poster for the fictitious event
  37.  and other work culminating in the creation of a fully functional and interactive iPad magazine section.
  38. when I haven’t been doing schoolwork I’ve worked as a graduate assistant where I’m helping a multimedia professor do research for his book.
  39. staying abreast of social media trends and best practice
  40. and writing for Syracuse University’s School of Information Studies
    (iSchool) Blog.
  41. I’m currently finishing courses in PR Writing for Digital Platforms, PR Theory, PR Research, and Media Law. In the Spring semester I’ll be working at two internships and auditing a videography class on top of PR Campaigns, PR Management and two finance classes.
  42. I’m seeking full-time work in communications beginning June 3, 2012. I can be reached at any time via @GeoffBCampbell and geoff@geoffbcampbell.com.