Master’s Bootcamp at the Newhouse School

Newhouse School Bootcamp

Last week I posted a video about the 6-week master’s bootcamp for master’s students at the S.I. Newhouse School of Public Communications on their new Newhouse Insider blog. (The blog is a collection of post by Newhouse students organized by the Graduate Records Office about their experience here.) I made the video (below) over four months ago because I felt it would be helpful for prospective master’s student (especially those considering the M.S. in Public Relations) what the intensive six week courses here were like.

I didn’t share it then because I wasn’t satisfied with the technical quality of it. I speak too quickly and the slides change far too quickly. I always meant to go back and re-record it but then November the class workload increased and I never got around to it. Recently, however, there was another call for posts to the blog and I figured that, as Voltaire (and later President Obama) counseled, I shouldn’t let the perfect be the enemy of the good. It’s not a perfect video but neither was the blog I wrote at Mount Allison University but I know it helped people.

Anyways if I had time I’d re-shoot it, it doesn’t represent everything I’ve learned in the last four months (or what I’ll learn in my photography/videography class) but it might help some people decide whether or not to come here so I’m sharing it. Here’s to hoping you get something out it.

[youtube http://youtu.be/uClgUbYSow4]

Learning beyond the classroom

how to get a job

Screen shot 2012-12-30 at 11.18.50 PM

I just received my final grades for this past semester. I’m halfway done my master’s degree and I have an excellent GPA. That’s all fine and dandy but that’s not going to get me an interview, much less a job.

As Newhouse’s graduate student employment statistics document makes clear,

“A master’s degree doesn’t guarantee a better job right away or higher salary without professional experience before beginning a master’s program. Instead, a master’s degree pays off in the form of earlier promotions and raises a few years after graduation.”

As I’ve mentioned a number of times, I have a pretty good idea of what I’m going to be doing immediately after Newhouse in June (creating web content and managing social media for higher ed). The issue now is to make the most of the time and energy I have in the next 5 months to ensure I’m the most qualified I am for the kind of positions to which I’ll be applying. So, in addition to taking the required

Understanding Financial Statements,
Financial Markets and Institutions,
Public Relations Practicum,
Public Relations Campaign Planning and Execution

and Public Relations Management, I’ll be working on skills I’ll need to land my first job.

I’ve looked at dozens of job listings similar to those I’ll be applying for in April. I’ve found that there things that employers either require or prefer for those positions that aren’t covered to the extent I need in my curriculum but which I can improve upon in the meantime. Below are those skills and what I’m doing/have done to improve them.

Basic Photography/Videography  – taking a Newhouse course that covers

  • Multi-Platform Photojournalism using Multiple Mediums
  • HDSLR Camera Handling Basics for Video and Stills
  • Lighting for still and video
  • Still, sound and motion collection
  • The visual and auditory narrative
  • The interview, working with your subject
  • Video shooting and editing sequences
  • Nonlinear editing
  • Working with changing technology

Basic Knowledge of HTML/CSS – Taking HTML Essential Training (including a CSS primer) on Lynda.com

Web Analytics – Taking Google Analytics Essential Training on Lynda.com

InDesign, Illustrator and Photoshop CS6 – Individual courses on Lynda.com (in addition to GRA 617)

Managing Social Media Platforms (my PR Practicum with Kate Brodock, Executive Director of Digital and Social Media at Syracuse University in addition to my prior experience)

That’s about it for now.

P.S.: If you’re a recruiter at a college or university and want to know more about me, here’s my resume and a little more.

Ketchum Mindfire

A couple weeks ago, our PRL 600 class had the chance to talk to KetchumPR’s Global Creative Initiatives Manager Brian Keenean. He talked about Mindfire, the crowd-sourcing PR idea website that pays student for their thoughts. Then he invited anybody interested to join the site and see the confidential requests for information from Ketchum clients. It says a lot about Newhouse (and our professor specifically, whom Keenan said he trusts enough to only teach smart students) that there’s an automatic acknowledgement of at least a baseline of merit just for being here. Given, Mindfire doesn’t pay unless the community and the client like your idea and the requests for input aren’t exactly company secrets but it means something that Keenan would spend time on our class.

Here’s a bit more information on Mindfire. Sorry I can’t share any details but I can say it’s a really collaborative initiative and I might write more about my necessarily vague impressions of it later.

For now, here’s a video