This morning Jim Weiss announced the opening of the W2O Group Center for Social Commerce with the S.I. Newhouse School of Public Communications. Here’s how it went.
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The Next Generation of Communications : Excited to announce Center for Social Commerce with @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL -
Excited to announce the @W2OGroup Center for Social Commerce with @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL -
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Syracuse alum & @W2OGroup founder and CEO @Weissword announces Center for Social Commerce w/ @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL -
The Next Generation of Communications : @W2OGroup announces Center for Social Commerce with @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL -
In the morning he gave a few interviews about his $100,000 grant project.
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Students helping with the big @NewhouseSU and @w2ogroup announcement! #W2ONewhouse http://pic.twitter.com/AVDbRq5P -
At around 9am an e-mail was sent from PRSSA to “influential” tweeters at Syracuse University about a “W2O Group Social Media Contest” in which two people who follow @W2OGroup and tweet about the event will be chosen at random for two $50 gift cards. It seemed to be a pretty effective contest because most of the tweet were promotional and using language identical to their sample language.
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Announcing… The @W2OGroup Center for Social Commerce with @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL -
SO cool! @NewhouseSU new home of @W2OGroup Center for Social Commerce – preparing students for real world! #W2ONewhouse http://ow.ly/f9If3 -
@WeissWords of @W2OGroup preparing to give a presentation on Social Commerce and make an announcement #NHPRDay #W2ONewhouse -
Jim Weiss of @w2ogroup #w2onewhouse #NHPRDay @NewhousePR http://pic.twitter.com/jm1PSEOn -
Our own @WeissWord takes the stage for #W2ONewhouse #socialcommerce talk. @W2OGroup http://pic.twitter.com/DFSydKCg -
He began by discussing the importance of big data.
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“Micro targeting powered by big data can make something really big happen.” – @weissword #NHPRDAY #W2ONewhouse
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– @weissword calls Obama campaign “micro targeting on steroids” #NHPRDAY #W2ONewhouse
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@WeissWord: Usung data is critical to doing communications jobs better #NHPRDAY #W2ONewhouse
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He then moved onto describing the changing media landscape.
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@WeissWord discussing how we’ve changed the way we consume media: more online, more channels of receiving information #w2ONewhouse #NHPRDay -
“Are you creating communication that can live on a device? Does it have impact on that device?” -Jim Weiss #W2ONewhouse #NHPRDay -
Four drivers of change: Newsflow, human behavior, media consumption patterns, and the social footprint #W2ONewhouse @W2OGroup #NHPRDay
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Awesome crowd in the Herg for @WeissWord announcement on Center for Social Commerce #W2ONewhouse @W2OGroup #NHPRDay http://pic.twitter.com/WyylBrFt -
Four drivers of change: newsflow, human behavior, consumption patterns and social footprint #w2onewhouse #NHPRDay http://pic.twitter.com/2sQQ07yy -
..and finally came the unveiling of the new center.
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– @NewhouseSU @W2Ogroup = #W2ONewhouse Cntr for #SocialCommerce http://ow.ly/1Ptker #NHPRDay http://twitpic.com/bbr211 -
He spoke about what PR professionals need to focus on and he specifically mentioned how people are more interested in photo and video than text-only press releases.
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Stories must be told in different ways to succeed – words only won’t get far – people are visual learners #NHPRDAY #W2ONewhouse
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65% of people believe they are visual learners- use video and pictures to tell stories @WeissWord #NHPRDAY #W2ONewhouse -
News flow drivers: blogs, Twitter, FB wall, mainstream media and video #W2ONewhouse #NHPRDay -
He then discussed the change from having a ‘media list’ of 200 contact to targeting 5 whose content really reaches your target audience.
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Do a ‘surround sound’ for the person you influence- look at who they influence and who influences them #W2ONewhouse -
50 key people drive conversation about your brand – @weissworld #W2ONewhouse #NHPRDay @NewhousePR
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The evolution from advertising to storytizing…The ability to match passion and actiok with new content #W2ONewhouse -
“@WeissWord #NHPRDAY #W2ONewhouse “what is cool about Newhouse is that it is a business school,don’t forget that”
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There was a lot of support for the center
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The @W2OGroup Center for Social Commerce will help put our students ahead of the curve and the competition #W2ONewhouse #NHPRDay @NewhousePR
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But nobody had yet explained what the center will actually do.
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Can someone explain exactly what it is? #W2ONewhouse #centerforsocialcommerce -
In the press release though, it says,
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This partnership will provide opportunities for Newhouse students and professors to rotate through the various W2O Group offices in San Francisco, Austin, Los Angeles, New York and London, interact with the firm’s clients, and learn from experts in analytics, digital, social, corporate, technology and research areas. In return, senior W2O Group leaders will guest lecture at Newhouse and work with the University’s faculty to create new courses and update existing ones.
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SYRACUSE, NY and SAN FRANCISCO, CA, Nov 09, 2012 (MARKETWIRE via COMTEX) — Syracuse University’s S.I. Newhouse School of Public Communic…0
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Weiss said the center opens now and that students would benefit but there doesn’t yet seem to be any concrete plans in place for lectures or other events that will benefit current students.
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Question period was short but there were some helpful answers.
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“You learn more from failure. So I hope you fail. Fail fast and move on.” @WeissWord #w2ONewhouse #NHPRDay
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I asked given that Newhouse prides itself on being innovative and using a curriculum that meets the needs of the real world, if photography and videography should be required part of the curriculum for all PR students.
Weiss answered with an unambiguous yes. He said despite some recent arguments about whether that should be left to advertising or creatives he said brands, including larger ones like Hersey need PR people to create visual content on a small budget, meaning it falls to public relations professionals.
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