Quick Update

Hi everybody,

So I’ve been very busy finishing up work to complete my M.S. in Public Relations here at Newhouse, taking a Visual and Multimedia Journalism class, interning in the marketing and communication office here at Syracuse University, and seeking a full-time job starting in June. Given that, posting here has unfortunately gone by the wayside at times.

Today though, I had time to tone and upload some photos from a trip to San Francisco. I also uploaded a Syracuse University “Sense of Place” video to YouTube, and had my post on WCG rock star Chuck Hemann’s talk about social analytics published on Syracuse University’s social media blog which (for which I’m seeking submissions from all SU students).

I should have a few more posts up before too long.

I’ll be writing about my best practices paper on higher ed use of social media (which will be written after I attend Michael Stoner’s talk on exactly that at PRSA’s Counselors to Higher Education Senior Summit next week), the forthcoming Tobacco-Free campus initiative campaign book my PR campaigns class group is working on with our client the Lerner Center, and hopefully at least a couple digital literacy/job hunt videos I’m working on at SU. (I know AP style but I’m going to use it whenever I’m not forced to abandon it).

For now here’s my Syracuse University sense of place video

and my apology for not posting often by way of a picture of an adorable dog I found in Berkeley, CA who was nice enough to pose for me:

San Francisco Tourist Photo

.eduGuru: Broadcast AND Engagement

Broadcast and Engagement

I just wanted to share with you that I had my first guest post published on doteduguru.com. It’s a bit about my case study on Syracuse University’s Social Media use (Broadcast AND Engagement) that I wrote for my graduate PR Theory class at Newhouse. Here’s a snippet below.

As many of you know, Syracuse University is a school that is “smart” at social media. Kate Brodock, executive director of digital and social media at Syracuse University directs a student team that manages SU’s social media presence and they do an admirable job at spreading SU’s message effectively and engaging with a variety of stakeholders online.

The full article is available at doteduguru.com.

Learning beyond the classroom

how to get a job

Screen shot 2012-12-30 at 11.18.50 PM

I just received my final grades for this past semester. I’m halfway done my master’s degree and I have an excellent GPA. That’s all fine and dandy but that’s not going to get me an interview, much less a job.

As Newhouse’s graduate student employment statistics document makes clear,

“A master’s degree doesn’t guarantee a better job right away or higher salary without professional experience before beginning a master’s program. Instead, a master’s degree pays off in the form of earlier promotions and raises a few years after graduation.”

As I’ve mentioned a number of times, I have a pretty good idea of what I’m going to be doing immediately after Newhouse in June (creating web content and managing social media for higher ed). The issue now is to make the most of the time and energy I have in the next 5 months to ensure I’m the most qualified I am for the kind of positions to which I’ll be applying. So, in addition to taking the required

Understanding Financial Statements,
Financial Markets and Institutions,
Public Relations Practicum,
Public Relations Campaign Planning and Execution

and Public Relations Management, I’ll be working on skills I’ll need to land my first job.

I’ve looked at dozens of job listings similar to those I’ll be applying for in April. I’ve found that there things that employers either require or prefer for those positions that aren’t covered to the extent I need in my curriculum but which I can improve upon in the meantime. Below are those skills and what I’m doing/have done to improve them.

Basic Photography/Videography  – taking a Newhouse course that covers

  • Multi-Platform Photojournalism using Multiple Mediums
  • HDSLR Camera Handling Basics for Video and Stills
  • Lighting for still and video
  • Still, sound and motion collection
  • The visual and auditory narrative
  • The interview, working with your subject
  • Video shooting and editing sequences
  • Nonlinear editing
  • Working with changing technology

Basic Knowledge of HTML/CSS – Taking HTML Essential Training (including a CSS primer) on Lynda.com

Web Analytics – Taking Google Analytics Essential Training on Lynda.com

InDesign, Illustrator and Photoshop CS6 – Individual courses on Lynda.com (in addition to GRA 617)

Managing Social Media Platforms (my PR Practicum with Kate Brodock, Executive Director of Digital and Social Media at Syracuse University in addition to my prior experience)

That’s about it for now.

P.S.: If you’re a recruiter at a college or university and want to know more about me, here’s my resume and a little more.

W2O Group Creates Center @NewhouseSU

This morning Jim Weiss announced the opening of the W2O Group Center for Social Commerce with the S.I. Newhouse School of Public Communications. Here’s how it went.

  1. W2OGroup
    The Next Generation of Communications : Excited to announce Center for Social Commerce with @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL
    Fri, Nov 09 2012 05:13:48
  2. WeissWord
    Excited to announce the @W2OGroup Center for Social Commerce with @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL
    Fri, Nov 09 2012 05:34:15
  3. JennGottlieb
    Syracuse alum & @W2OGroup founder and CEO @Weissword announces Center for Social Commerce w/ @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL
    Fri, Nov 09 2012 05:36:59
  4. WCGWorld
    The Next Generation of Communications : @W2OGroup announces Center for Social Commerce with @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL
    Fri, Nov 09 2012 05:37:19
  5. In the morning he gave a few interviews about his $100,000 grant project.
  6. HillCommPR
    Students helping with the big @NewhouseSU and @w2ogroup announcement! #W2ONewhouse http://pic.twitter.com/AVDbRq5P
    Fri, Nov 09 2012 05:43:05
  7. At around 9am an e-mail was sent from PRSSA to “influential” tweeters at Syracuse University about a “W2O Group Social Media Contest” in which two people who follow @W2OGroup and tweet about the event will be chosen at random for two $50 gift cards. It seemed to be a pretty effective contest because most of the tweet were promotional and using language identical to their sample language.
  8. twist_mktg
    Announcing… The @W2OGroup Center for Social Commerce with @NewhouseSU #W2ONewhouse http://w.cg/TeX5yL
    Fri, Nov 09 2012 06:20:39
  9. deannap09
    SO cool! @NewhouseSU new home of @W2OGroup Center for Social Commerce – preparing students for real world! #W2ONewhouse http://ow.ly/f9If3
    Fri, Nov 09 2012 06:21:05
  10. NewhouseSU
    @WeissWords of @W2OGroup preparing to give a presentation on Social Commerce and make an announcement #NHPRDay #W2ONewhouse
    Fri, Nov 09 2012 08:31:08
  11. SUPRSSA
    Jim Weiss of @w2ogroup #w2onewhouse #NHPRDay @NewhousePR http://pic.twitter.com/jm1PSEOn
    Fri, Nov 09 2012 08:31:40
  12. vbklyn
    Our own @WeissWord takes the stage for #W2ONewhouse #socialcommerce talk. @W2OGroup http://pic.twitter.com/DFSydKCg
    Fri, Nov 09 2012 08:34:13
  13. He began by discussing the importance of big data.
  14. NewhouseSU
    “Micro targeting powered by big data can make something really big happen.” – @weissword #NHPRDAY #W2ONewhouse
    Fri, Nov 09 2012 08:34:59
  15. NewhouseSU
    – @weissword calls Obama campaign “micro targeting on steroids” #NHPRDAY #W2ONewhouse
    Fri, Nov 09 2012 08:36:31
  16. NewhouseSU
    @WeissWord: Usung data is critical to doing communications jobs better #NHPRDAY #W2ONewhouse
    Fri, Nov 09 2012 08:38:30
  17. He then moved onto describing the changing media landscape.
  18. lysmiron
    @WeissWord discussing how we’ve changed the way we consume media: more online, more channels of receiving information #w2ONewhouse #NHPRDay
    Fri, Nov 09 2012 08:40:01
  19. Olivia_Farnham
    “Are you creating communication that can live on a device? Does it have impact on that device?” -Jim Weiss #W2ONewhouse #NHPRDay
    Fri, Nov 09 2012 08:41:16
  20. Olivia_Farnham
    Four drivers of change: Newsflow, human behavior, media consumption patterns, and the social footprint #W2ONewhouse @W2OGroup #NHPRDay
    Fri, Nov 09 2012 08:43:06
  21. Lfoti
    Awesome crowd in the Herg for @WeissWord announcement on Center for Social Commerce #W2ONewhouse @W2OGroup #NHPRDay http://pic.twitter.com/WyylBrFt
    Fri, Nov 09 2012 08:43:50
  22. zoeytopper
    Four drivers of change: newsflow, human behavior, consumption patterns and social footprint #w2onewhouse #NHPRDay http://pic.twitter.com/2sQQ07yy
    Fri, Nov 09 2012 08:46:53
  23. ..and finally came the unveiling of the new center.
  24. DR4WARD
    – @NewhouseSU @W2Ogroup = #W2ONewhouse Cntr for #SocialCommerce http://ow.ly/1Ptker #NHPRDay http://twitpic.com/bbr211
    Fri, Nov 09 2012 08:47:04
  25. He spoke about what PR professionals need to focus on and he specifically mentioned how people are more interested in photo and video than text-only press releases.
  26. NewhouseSU
    Stories must be told in different ways to succeed – words only won’t get far – people are visual learners #NHPRDAY #W2ONewhouse
    Fri, Nov 09 2012 08:50:49
  27. MelanieKussell
    65% of people believe they are visual learners- use video and pictures to tell stories @WeissWord #NHPRDAY #W2ONewhouse
    Fri, Nov 09 2012 08:50:12
  28. anmarino46
    News flow drivers: blogs, Twitter, FB wall, mainstream media and video #W2ONewhouse #NHPRDay
    Fri, Nov 09 2012 08:52:20
  29. He then discussed the change from having a ‘media list’ of 200 contact to targeting 5 whose content really reaches your target audience.
  30. KWVesty
    Do a ‘surround sound’ for the person you influence- look at who they influence and who influences them #W2ONewhouse
    Fri, Nov 09 2012 08:55:32
  31. SUPRSSA
    50 key people drive conversation about your brand – @weissworld #W2ONewhouse #NHPRDay @NewhousePR
    Fri, Nov 09 2012 08:53:24
  32. juancpedreira
    The evolution from advertising to storytizing…The ability to match passion and actiok with new content #W2ONewhouse
    Fri, Nov 09 2012 08:56:06
  33. MelanieKussell
    “@WeissWord #NHPRDAY #W2ONewhouse “what is cool about Newhouse is that it is a business school,don’t forget that”
    Fri, Nov 09 2012 09:00:56
  34. There was a lot of support for the center
  35. SUPRSSA
    The @W2OGroup Center for Social Commerce will help put our students ahead of the curve and the competition #W2ONewhouse #NHPRDay @NewhousePR
    Fri, Nov 09 2012 09:08:58
  36. But nobody had yet explained what the center will actually do.
  37. mmcleven
    Can someone explain exactly what it is? #W2ONewhouse #centerforsocialcommerce
    Fri, Nov 09 2012 09:08:03
  38. In the press release though, it says,
  39. This partnership will provide opportunities for Newhouse students and professors to rotate through the various W2O Group offices in San Francisco, Austin, Los Angeles, New York and London, interact with the firm’s clients, and learn from experts in analytics, digital, social, corporate, technology and research areas. In return, senior W2O Group leaders will guest lecture at Newhouse and work with the University’s faculty to create new courses and update existing ones.
  40. Weiss said the center opens now and that students would benefit but there doesn’t yet seem to be any concrete plans in place for lectures or other events that will benefit current students.
  41. Question period was short but there were some helpful answers.
  42. lysmiron
    “You learn more from failure. So I hope you fail. Fail fast and move on.” @WeissWord #w2ONewhouse #NHPRDay
    Fri, Nov 09 2012 09:17:31
  43. I asked given that Newhouse prides itself on being innovative and using a curriculum that meets the needs of the real world, if photography and videography should be required part of the curriculum for all PR students.
    Weiss answered with an unambiguous yes. He said despite some recent arguments about whether that should be left to advertising or creatives he said brands, including larger ones like Hersey need PR people to create visual content on a small budget, meaning it falls to public relations professionals.

Writing for the iSchool’s Blog

The School for Information Studies at Syracuse University's InfoSpace Blog
The School for Information Studies at Syracuse University's InfoSpace Blog

The School for Information Studies at Syracuse University‘s InfoSpace Blog

Today my first post as a blogger for Syracuse University’s School of Information Studies’ InfoSpace Blog was published. It’s a little piece on the IFTTT (really awesome) automation service and it being forced to remove triggers for Twitter due to Twitter more strictly enforcing its API rules regarding storing Twitter content on cloud servers.

Writing for the iSchool’s blog is just one of many things I’m doing to supplement formal classes while I have another 8 months before working full-time. I’ve also began studying basic programming at the Code Academy, became a HootSuite Certified Professional, and am planning a bit of a vlog in addition to my job as Multimedia Storytelling Book Graduate Research Assistant for Professor Seth Gitner, being the graduate student representative on the Newhouse Tenure Committee and auditing ICC 625: New Media Business.

It’s a lot of work but it’s necessary because (despite the fact that I think investing in this degree will be worthwhile) the PR curriculum here, and, arguably, no PR curriculum anywhere, teaches the skills that PR employers will require in the near future. I’ll hopefully be posting here more regularly on my progress here.

The Newhouse School is Hiring

S.I. Newhouse School of Public Communications
S.I. Newhouse School of Public Communications

S.I. Newhouse School of Public Communications

The S.I. Newhouse School of Public Communication is hiring a new chair of the Public Relations Department and two new tenure-track professors.

The importance of having full-time, tenure-track professors teaching these programs would be difficult to overstate. If you or anyone you know is interested in applying go to www.sujobopps.com.

via newhouse.syr.edu:

Chair, Public Relations Department

Syracuse University’s S.I. Newhouse School of Public Communications seeks a Chair for the Public Relations Department—one of the most successful and highly-regarded Public Relations programs in the United States. The successful applicant will have a teaching, research and service record appropriate for hiring at the level of Associate or Full Professor. The successful applicant will become the Public Relations Department Chair starting July 2013.

For full descriptions and online application instructions, go to www.sujobopps.com. Under “Search open positions” enter Job #029566.

Assistant/Associate Professors in Public Relations

The S. I. Newhouse School of Public Communications at Syracuse University invites applications for two tenure-track positions in Public Relations. One position is at the rank of assistant professor and the other is at the rank of assistant or associate professor. The positions will add to our nationally-recognized faculty in the fastest-growing department in the Newhouse School.

For full descriptions and online application instructions, go to www.sujobopps.com. Under “Search open positions” enter Job # 029567 for the Assistant Professor position and Job # 029567 for the Assistant/Associate Professor position.