For people wanting to get a job in higher ed marketing, “breaking through” can be a bit daunting. Now that … More
Author: Geoffrey Campbell
Enrollment Marketing Automation Case Study
Here’s the enrollment marketing automation case study (PDF) I wrote for CASE. Here it is online (paywall). Let me know what … More
Program-specific Google Analytics Dashboards
About a year ago I wrote about what could be included in a web report. It was somewhat general to … More
HubSpot certification and the future of digital marketing
In 2015, when I started using HubSpot, I knew I needed to focus intently, given the limited amount of time … More
What goes into a web/analytics report for higher ed?
Last week, I posted about Key Performance Indicators for independent school and higher ed admission advertising. Those figures can be … More
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