I’d jut like to write a quick thank you CASE District II for awarding me an Independent School Scholarship to attend their conference last week. I’m including recap of the conference via a number of tweets during the experience. It’s always good to meet new colleagues from across the region and to learn what colleges and universities are working on. One day maybe I’ll follow up my Google Analytics introduction with a future conference presentation.
From the top:
Thank you very much CASE District II for the Independent School Scholarship. #case2dc pic.twitter.com/iFec8MY2aR
— Geoff Campbell (@GeoffBCampbell) February 1, 2015
Danielle Werner @UofMaryland opens with how an expensive direct mail led to only 1% of future gifts/engagement. #case2dc
— Geoff Campbell (@GeoffBCampbell) February 1, 2015
Facebook organic reach has shrunk from 16% in 2012 to 2% in 12/2014 http://t.co/oouQHDcBuc #case2dc
— Geoff Campbell (@GeoffBCampbell) February 1, 2015
Side note: everyone in the room should already know the difference btw replies + mentions on Twitter: http://t.co/y7Y7zyqpvw #case2dc
— Geoff Campbell (@GeoffBCampbell) February 1, 2015
.@daniellewern makes sure everybody knows about alum events – social, events newsletter, targeted email, and calls to local alumni. #case2dc
— Geoff Campbell (@GeoffBCampbell) February 1, 2015
You're not competing against other campus' messages, you're competing against *everything* else that demands their attention. #CASE2DC
— Rachel Coker (@rmcoker) February 2, 2015
Guide to #HigherEd filmmaking: keep it under 3min unless you have a captive audience, in which case…keep it under 10. #CASE2DC #GoodAdvice
— Drew Roberts (@QueTePasa0) February 2, 2015
.@robdimartino opens with Dartmouth's Wacky Business Model http://t.co/JJlad7wE0W Really great way to tell a story honestly. #case2dc
— Geoff Campbell (@GeoffBCampbell) February 2, 2015
Kinda mean but really funny, @natemoll RT @UWMadison Snow day tomorrow? http://t.co/4Gje2Lgyxe #case2dc
— Geoff Campbell (@GeoffBCampbell) February 2, 2015
.@robdimartino suggests looking at @GuilfordCollege as an example of inspiration on a homepage http://t.co/fZQLpKGWm9 #case2dc
— Geoff Campbell (@GeoffBCampbell) February 2, 2015
@UnionCollegeNY at #CASE2DC: Leverage #LinkedIn to drive discovery & complement existing research. Look for data where your alumni are.
— Drew Roberts (@QueTePasa0) February 2, 2015
.@rmcoker, who runs @CaseDistrictII, is giving some good tips from experience about live-tweeting events. #Case2DC
— Geoff Campbell (@GeoffBCampbell) February 2, 2015
"Don't be shy about repeating things." The few people who see tweets multiple times will/should be forgiving. –@rmcoker #case2dc
— Geoff Campbell (@GeoffBCampbell) February 2, 2015
My #CASE2DC slides about why campuses should consider live-tweeting | http://t.co/uPoiIDcAC1 via @SlideShare
— Rachel Coker (@rmcoker) February 2, 2015
Good question from @EverTrue at #CASE2DC: why aim for 1,000 more followers if it doesn't translate into any actionable engagement?
— erin laura o'neil (@erinlauraoneil) February 2, 2015
Deck from "Beyond Responsive" mobile engagement presentation at #CASE2DC with @scrittler http://t.co/vYJ9cVbV3P
— Matt Lindsay (@lindsam8) February 2, 2015
.@DOBIEST ready to impress w/his #SM knowledge at #CASE2DC pic.twitter.com/1qGjo92yeu
— John A. Bolt (@jboltwvu) February 3, 2015
.@DOBIEST started @WestVirginiaU social media rehab with a Social Media Solidarity Master Plan. Cool. #CASE2DC pic.twitter.com/Y7NJ5CpcsO
— erin laura o'neil (@erinlauraoneil) February 3, 2015
.@DOBIEST points out @UWMadison is a #highered #SoMe leader. I agree. #case2dc RT @UWMadison Snow day tomorrow? http://t.co/4Gje2Lgyxe
— Geoff Campbell (@GeoffBCampbell) February 3, 2015
.@DOBIEST likes @udelaware #SoMe portal. I like @Suffolk_U's http://t.co/L45BSQvW6I + @friendscentral's http://t.co/x5k9OV27RM #case2dc
— Geoff Campbell (@GeoffBCampbell) February 3, 2015
I'm glad I met @robdimartino @brentgrinna @DOBIEST @rmcoker and others at #CASE2DC Great to learn and connect.
— Geoff Campbell (@GeoffBCampbell) February 3, 2015
Funny "statistic" from last session at #CASE2DC: the avg person has an attention span of 7 seconds; the avg goldfish has one of 8 seconds.
— erin laura o'neil (@erinlauraoneil) February 3, 2015
Hey #CASE2DC, my presentation on social media rehab is up online. If it's easier, here's the Slideshare link: http://t.co/gutEY9TmUo.
— Tony Dobies (@DOBIEST) February 3, 2015
So long @CaseDistrictII #case2dc and thanks for all the fish http://t.co/nuZFfEzOrL
— Geoff Campbell (@GeoffBCampbell) February 3, 2015
About Geoffrey Campbell
Geoffrey Campbell 