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Geoffrey Campbell

Digital Analyst (CXL Certified) | Google Analytics 4 | Google Tag Manager

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How to get a job in higher ed marketing

For people wanting to get a job in higher ed marketing, “breaking through” can be a bit daunting. Now that…

Enrollment Marketing Automation Case Study

Here’s the enrollment marketing automation case study (PDF) I wrote for CASE. Here it is online (paywall). Let me know what…

Program-specific Google Analytics Dashboards

About a year ago I wrote about what could be included in a web report. It was somewhat general to…

HubSpot certification and the future of digital marketing

In 2015, when I started using HubSpot, I knew I needed to focus intently, given the limited amount of time…

certification exam, inbound marketing

What goes into a web/analytics report for higher ed?

Last week, I posted about Key Performance Indicators for independent school and higher ed admission advertising. Those figures can be…

higher ed analytics, web metrics report

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