The title of this post could have been “17 must-have metrics you need to be measuring that matter”. That’s the…

If you know anything about paid digital advertising, you likely know Google accounts for the vast majority (78%) of US…

I recently passed earned Google’s AdWords Display Certification. While Facebook leads in display advertising (and has its own ad platform…

Most Google searches are on mobile devices. That’s been true for nearly two years now. That means, in addition to…